Wednesday, 28 December 2016

Tourism Injects $940 Million into the Noosa Economy

Finishing a great year for Noosa, the latest visitor statistics from Tourism Research Australia for the year ending September 2016 reveal an all-time high for Noosa with numbers and nights on the increase and visitor spend up by an unparalleled 36.3% to reach $940 million.

Tourism Noosa CEO Damien Massingham said the domestic figures showed incredible growth for Noosa, particularly from interstate markets, and reflect the positive growth from international markets for the same quarter.

“Interstate visitors were up 50.4% to 355,000, with nights up 49% to 2,061million and importantly, spend up 76.7% to $470million”.

“And we have seen record overall numbers in total domestic spend, nights and visitors with spend increasing by 26% to $679.1million, nights up 16% to 3,459,000 and a record number of visitors reaching over 800,000 for the first time at 838,000, up 13.4%”

“These results are incredibly positive for Noosa and this is the sixth consecutive quarter of growth in domestic numbers and nights”.

“Looking at both domestic and international visitors for the last quarter, we are not only up in visitor numbers, an increase of 17.5% to 2.36 million and nights increasing 14% to 4.38 million, the total spend has grown by an incredible 36.3% to reach $940 million”.

“At the same time, total spend for Queensland increased 5.2% and for the Sunshine Coast it was 17.8%. Total visitor numbers to Queensland increased 7.6% and to the Sunshine Coast the increase was 12.6%.”

“The Tourism Noosa team has delivered comprehensive campaigns into key interstate and international markets in 2015/2016 across a range of marketing activity and this has clearly delivered results for the Noosa region”.

“We're also fortunate to have a strong and supportive tourism industry in Noosa that constantly delivers exceptional service and incredibly high quality experiences. So many businesses have also reinvested in their product in the last 24 months which gives us new ways to promote the Noosa holiday offering.”

“Tourism is the largest economic contributor for the Noosa region, injecting $940 million into the Noosa economy over the last year which has helped retain and create jobs. With a bumper summer season ahead and exciting marketing announcements in the new year, the tourism industry and broader Noosa community can feel confident that Noosa is in a strong position leading into 2017.” said Mr Massingham.

SOURCE: Tourism Research Australia, International and Domestic Visitor Surveys, Year Ending Sept 2016

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