Paws, Plans and Pet-Friendly Places: New Digital Hub Redefines Travel for Aussie Dog Lovers

New MY DOG® x Tripadvisor Partnership Empowers Pet Parents Across Australia

A Nation of Pet Travellers Gets a Digital Boost

Australian dog owners are set to enjoy smoother, more inclusive travel experiences thanks to a new collaboration between Tripadvisor and MY DOG®, a Mars Incorporated brand. This forward-thinking partnership launches a co-branded digital hub aimed at helping pet parents discover and plan unforgettable adventures with their four-legged companions.

The initiative marks the Australian extension of a global partnership between Mars and Tripadvisor and is designed to cater to a growing demographic of pet-focused travellers.

Tail-Wagging Travel Trends on the Rise

Backed by new Tripadvisor data, the platform reveals that more Australians than ever are designing holidays with their pets in mind. In the early months of 2025 alone, searches for dog-friendly restaurants rose nearly 10 percent compared to the same period last year. Accommodation listings marked ‘pets allowed’ increased by an impressive 22 percent.

With the rise of this tail-friendly trend, the most pet-friendly destinations identified include Rye in Victoria, Rainbow Beach in Queensland, Mudgee in New South Wales, Robe in South Australia, and Dunsborough in Western Australia. These regions have been recognised not just for their pet-welcoming hotels, but also for open spaces, trails, cafes, and local attitudes that embrace furry travellers.

A Hub for Pet-Friendly Adventures

At the heart of the partnership is a newly launched MY DOG® x Tripadvisor digital hub, available via Tripadvisor’s website and mobile app. This one-stop portal allows users to easily plan their next getaway, ensuring no dog gets left behind.

Features of the hub include:

• Personalised trip itineraries through Tripadvisor’s enhanced AI Trip Builder

• Curated city guides featuring dog-friendly venues, parks, pubs and activities

• Traveller reviews and tips tailored specifically to those travelling with pets

Whether you’re seeking a beachside stroll in Robe or a wine region weekend in Mudgee, this digital resource allows pet parents to plan stress-free adventures packed with wag-worthy stops.

Changing How Australia Travels with Pets

Lisa Matheson, Marketing Director for MY DOG® Australia and New Zealand, shared the brand’s excitement:  “By partnering with innovators like Tripadvisor we’re able to elevate the experience of travelling with pets at every step of the journey. This hub supports digital communities with real advice, and helps create more meaningful moments between people and their pets.”

Scott Weneger, Director of Sales, APAC at Tripadvisor, echoed the sentiment: “Australian travellers are passionate about their pets. This partnership gives them access to meaningful recommendations and encourages the growth of pet-friendly businesses around the country.”

Explore Together. Stay Together. Travel Better.

The partnership reflects a growing shift in how Australians choose to travel—seeking out experiences that involve the whole family, including the furry members. For dog owners, this means more opportunities to explore, stay and dine in places that understand what pet hospitality truly means.

To explore the MY DOG® x Tripadvisor pet-friendly travel hub, visit the Tripadvisor website or app.

For more information on the MY DOG® brand, visit www.mydog.com.au

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