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| Luang Prabang |
Lao PDR is stepping confidently into the global spotlight as it prepares to host the Mekong Tourism Forum 2025 in the iconic heritage city of Luang Prabang. The Forum promises to be more than just a gathering of tourism leaders—it marks a defining moment in the region’s push for sustainable, inclusive, and community-driven tourism.
In a special preview ahead of the event, H.E. Suanesavanh Vignaket, Lao PDR’s Minister of Information, Culture and Tourism, shared the country’s vision for tourism development and regional cooperation, with a focus on heritage preservation, local empowerment, and smart connectivity.
Tourism Momentum Builds Following a Record Year
After welcoming more than 4.12 million international visitors in 2024 and generating over USD 1 billion in tourism revenue, Lao PDR is leveraging infrastructure upgrades, smoother visa policies, and digital innovations to further attract global travellers. The Lao-China Railway has emerged as a game-changer, simplifying regional travel and boosting interest in the landlocked nation’s rich cultural and natural offerings.Campaigns like Visit Laos Year 2024 have spotlighted the country’s blend of adventure, wellness, and heritage tourism, while investments in 5G and tourism apps continue to improve the visitor experience.
Luang Prabang Leads the Way in Green Tourism
Recently listed among the Green Destinations Top 100 Stories, Luang Prabang stands as a beacon of balance—honouring the past while embracing forward-thinking urban strategies. Delegates attending MTF 2025 will not only engage in high-level discussions but also explore sustainable community experiences in nearby villages like Ban Chan, Sangkhong, and Sanghai, known for their crafts, culture, and charm.A National Strategy Rooted in Inclusivity
Lao PDR’s approach to tourism emphasizes community-based development and cultural revitalization. In 2024, over 60% of tourism businesses operated outside major cities, a sign that growth is reaching rural areas and supporting local livelihoods. Whether through promoting ethnic handicrafts or developing eco-tourism in places like the Bolaven Plateau and Nam Et–Phou Louey National Park, the country aims to preserve its identity while driving economic opportunity.Connectivity as a Catalyst for Growth
Improvements in land, air, and rail infrastructure are transforming how tourists move across the Greater Mekong Subregion. From the Vientiane–Chiang Mai road link to new cross-border bus services and expanded regional flight routes, Lao PDR is emerging as a central hub for multi-country travel itineraries. Collaborative initiatives with Thailand, Vietnam, China, and other GMS members are fostering a more seamless and interconnected tourism experience.Strengthening Regional and Gender Inclusivity
Lao PDR plays a leadership role in ASEAN ecotourism initiatives, co-developing the ASEAN Ecotourism Standard and supporting the creation of the ASEAN Ecotourism Corridor. At home, efforts to empower women and ethnic minorities in tourism are having a visible impact—over 55% of the tourism workforce in 2024 were women, including many leaders at both national and community levels.A Call for Responsible and Collaborative Travel
Looking beyond 2025, Lao PDR envisions a tourism model that reflects authenticity, resilience, and sustainability. The country seeks continued partnerships in training, green infrastructure, and digital transformation, while encouraging travellers to support local businesses and tread lightly.By showcasing best practices and fostering collaboration across the GMS, MTF 2025 in Luang Prabang will serve as a powerful platform for shaping the region’s shared tourism future.
Register now for MTF 2025 and be part of a turning point in Mekong tourism:
www.mekongtourism.org
https://theholidayandtravelmagazine.blogspot.com/
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