Visit West : Travel Trade Ready

The Royal Crescent, Bath

Visit West, the local visitor economy partnership for Bristol, Bath & North East Somerset, North Somerset, and South Gloucestershire has launched Travel Trade Ready with b2me Tourism Marketing.

The web platform is designed to enable local tourism businesses to work more effectively with the travel trade in attracting international visitors. 

Travel Trade Ready provides a series of short tests that analyse how a business aligns against ten key criteria from a vtourariety of buyers that they may like to work with. 

Once businesses have received their analysis they will be able to build trade-friendly marketing materials directly on the platform that can be downloaded, shared, or updated at any time. 

VisitBritain’s latest forecast for 2023 estimates 35.1 million inbound visits to the UK, which is 86% of pre-Covid levels. 

www.visitwest.co.uk/traveltradeready and www.visitbritain.org/2023- tourism-forecast 

 www.visitwest.co.uk

*Source: Emma Frayling at emma.frayling@visitwest.co.uk