Travel experiencing “robust cross-border growth” in APAC, according to experiences company, Kloo

Klook’s Wilfred Fan

Speaking from the Arival Activate event from 12 to 14 June in Bangkok, Klook’s Wilfred Fan, highlighted significant growth in the travel experiences sector in APAC – especially cross-border – and highlights the importance of investing in a new era of digital discovery to attract experience-hungry GenZ and Millennial travelers.

“Overall, the travel industry is powering forward and we are seeing robust cross-border travel growth – as our bookings have more than doubled since pre-covid levels.

“The Asia growth story continues and is surprising people each day – most destinations in Asia have achieved full recovery, returning to 2019 levels. Japan continues to break new records - it has been the top inbound destination for the last 3 months. Demand has been mostly driven within Asia via travelers from South Korea, Taiwan, Hong Kong, Singapore.

However with the increasing demand, Asia is facing a similar challenge that the West has already seen - labour shortages. Even more so for the experience industry, people are the asset and crucial to how an experience is delivered.”

“In parallel, travelers are looking at new ways of discovery and search for travel inspiration with social media now one of the primary means they find inspiration. This is mainly driven by the millennial and Gen Z segments.

“There has been a paradigm shift in terms of how consumers are booking experiences post-pandemic - driven by the discovery habits of millennials and Gen Zs. Operators need to be acutely aware of this transition of user behavior and prioritize content if they want to take advantage in the long run.”

“As the pioneers of social commerce in the travel industry, we are doubling down on investing in a new era of digital discovery to capture a new generation of travelers.”

*Source: Weilla Wong wwong@belverapartners.com