Nature-based tourism is a market segment based around outdoor and nature experiences. It includes activities such as visiting national parks, whale or dolphin watching, going to the beach, visiting botanical gardens, visiting farms, bushwalking and/or rainforest walks, visiting wildlife parks, zoos and/or aquariums and bird watching.
Natural beauty and wildlife are important factors for domestic and international visitors when choosing a holiday destination. They offer an opportunity for local councils and visitor economy businesses to provide services that enable visitors to immerse themselves in the natural environment.
Domestic visitors seeking nature-based experiences stayed 52.5 million nights (up 21.9 per cent year on year) in NSW during 2022 and spent $16.7 billion (up 62.2 per cent year on year).
Prior to the pandemic, nature-based tourism drew 33.5 million domestic overnight and domestic day trip visitors to NSW in the year ending December 2019, who spent $13.8 billion. There were also 3.5 million international visitors to NSW who took part in nature-based experiences and spent $10.3 billion in the state in the year ending December 2019.
View the report here.
Destination NSW has created a Quick Tips for Creating Sustainable Experiences guide as part of its NSW First program. Produced in collaboration with EarthCheck, it includes small steps every business can take to start their sustainability journey, examples of how businesses can reduce their carbon footprint and information on the types of sustainable experiences that resonate with travellers. View the guide here.
*Source: Destination NSW
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