- 64% of Australian travellers say they want to travel more sustainably over the coming 12 months, while 77% say the global energy crisis and rising cost of living is impacting their spending plans
- Over half (58%) of Aussies believe more sustainable travel options are too expensive, in contrast to only 36% who are willing to pay extra for travel options with a sustainable certification
- 500,000+ accommodations globally are being recognised for their sustainability efforts with a Travel Sustainable badge on Booking.com
Booking.com has revealed new sustainability research, with insights gathered from more than 33,000 travellers across 35 countries and territories, to highlight an unfolding dilemma - travellers worldwide are feeling pressured to choose between cutting costs and being more mindful about making more sustainable travel choices.
At a time of general global uncertainty, travelling more sustainably continues to be front of mind, with a clear majority (72%) of Australians believing people need to act now and make more sustainable choices for future generations. 42% agree that recent climate change issues have encouraged them to be more sustainable.
Sustainability vs spending
Almost two thirds (64%) of travellers say they want to travel more sustainably over the coming 12 months, while even more (77%) think the global energy crisis and rising cost of living is impacting their spending plans - the two are mutually exclusive. Nearly half of travellers believe they must make a choice between sustainability and spending, with over half of Aussies (58%) believing more sustainable travel options are too expensive (up 14% from Booking.com’s 2022 data).
With travel well and truly back and a more urgent focus on conscious choices, over a third (36%) of travellers would be willing to pay more for travel options with a sustainable certification. Nearly half (49%) want discounts and economic incentives in order to opt for eco-friendly options (up 15% from 2022).
Breaking through barriers to drive change
A regenerative mindset for the entire trip
Amid rising climate anxiety, travellers are becoming more responsible consumers, from their accommodation to their transport choices. Just over two thirds (68%) are wanting to leave the places they visit better than when they arrived, and are increasingly adopting a regenerative mindset.
For example, travellers can now easily filter their rental car search results on Booking.com to quickly find fully electric and hybrid cars across 110 countries for their next trip. Or choose one of over 500,000 more sustainable options for their next stay, no matter the accommodation type. Demand is clear with over half (58% ) wanting to stay in a particular accommodation if they knew it had a sustainable certification
Making more sustainable travel solutions easier for everyone
“Booking.com’s 2023 Sustainable Travel research confirms an intersection between current cost of living concerns and the impact of climate change witnessed in our region, which has led to a greater demand for both more budget and planet-friendly travel options,” said Laura Houldsworth, Managing Director Asia Pacific at Booking.com.
“We are listening and together with our partners across the industry, we are examining every part of the trip to not only support our travellers but also benefit our Australian communities and environments.”
“We are committed to making it easier for everyone to experience travel in a more mindful and responsible way, no matter where they are on their sustainability journey. More than 500,000 properties globally are now being recognized for their sustainability efforts with a Travel Sustainable badge including over 9,000 in Australia.”
Download Booking.com’s 2023 Sustainable Travel Research Report here.
*Source: Lauren Graham, Account Manager, Red Havasredhavas.com.au
No comments:
Post a Comment