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CHAPTER 5
The Message
How should travel and tourism operators use the media? What is the right message to communicate now and over the next few months? What are some of the communication mistakes to be avoided?
Hear from Mr. Tanes Petsuwan, Deputy Governor of the Tourism Authority of Thailand and Mr. Michael Marshall, Chief Commercial Officer, Minor Hotels. The session is moderated by Ms. Wimintra Raj.
Speakers of this chapter:
CHAPTER 5
The Message
How should travel and tourism operators use the media? What is the right message to communicate now and over the next few months? What are some of the communication mistakes to be avoided?
Hear from Mr. Tanes Petsuwan, Deputy Governor of the Tourism Authority of Thailand and Mr. Michael Marshall, Chief Commercial Officer, Minor Hotels. The session is moderated by Ms. Wimintra Raj.
Speakers of this chapter:
Mr. Tanes Petsuwan | Deputy Governor, Tourism Authority of Thailand
Mr. Tanes Petsuwan was appointed the Deputy Governor for Marketing Communications for the Tourism Authority of Thailand (TAT) on October 1, 2017. Prior to this, he was the Deputy Governor for International Marketing (Europe, Africa, Middle East, and Americas) and has held numerous positions in TAT since first joining the organization in September 1985. Khun Tanes received his Bachelor of Arts in Advertising from Bangkok University in Thailand.
Mr. Tanes Petsuwan was appointed the Deputy Governor for Marketing Communications for the Tourism Authority of Thailand (TAT) on October 1, 2017. Prior to this, he was the Deputy Governor for International Marketing (Europe, Africa, Middle East, and Americas) and has held numerous positions in TAT since first joining the organization in September 1985. Khun Tanes received his Bachelor of Arts in Advertising from Bangkok University in Thailand.
Mr. Michael Marshall | Chief Commercial Officer, Minor Hotels
A Senior Executive with over 25 years in the hotel industry accomplished in building and leading highly effective teams that consistently drive hotel performance and profitable revenues. Michael is currently Chief Commercial Officer of Minor Hotels and leads the strategic direction of their Global/Regional/Hotel Marketing, Sales, PR, Loyalty, Digital/eCommerce, Revenue Management and Customer Contact Centres.
A Senior Executive with over 25 years in the hotel industry accomplished in building and leading highly effective teams that consistently drive hotel performance and profitable revenues. Michael is currently Chief Commercial Officer of Minor Hotels and leads the strategic direction of their Global/Regional/Hotel Marketing, Sales, PR, Loyalty, Digital/eCommerce, Revenue Management and Customer Contact Centres.
Ms. Wimintra Raj | Publisher and Editor of eGlobal Travel Media / Hotelintel
Wimintra Raj is the founder and Editor in Chief of Hotelintel.co, a B2B online publication focused on hotel industry. A Political Science graduate, Wimintra found her path frequently traversing into hotel industry, so much so that she decided to make a career or it. Over the years she has had the opportunity to learn about the industry from many of the great ‘old-school’ and ‘new-school’ hoteliers.
The Mekong Tourism Coordinating Office (MTCO) invites travel professionals from both public and private sectors from all over the world to join. We have waived registration fees in order to assist travel and tourism professionals during these challenging times.
Register now to participate
FOLLOW US ON SOCIAL MEDIA - MTCO is active on various social media platforms under the universal handle @TourismMekong.
Tags: #MekongMoments #TourismMekong
Wimintra Raj is the founder and Editor in Chief of Hotelintel.co, a B2B online publication focused on hotel industry. A Political Science graduate, Wimintra found her path frequently traversing into hotel industry, so much so that she decided to make a career or it. Over the years she has had the opportunity to learn about the industry from many of the great ‘old-school’ and ‘new-school’ hoteliers.
The Mekong Tourism Coordinating Office (MTCO) invites travel professionals from both public and private sectors from all over the world to join. We have waived registration fees in order to assist travel and tourism professionals during these challenging times.
Register now to participate
FOLLOW US ON SOCIAL MEDIA - MTCO is active on various social media platforms under the universal handle @TourismMekong.
Tags: #MekongMoments #TourismMekong
Mekong Tourism Coordinating Office
c/o 3rd Floor, Department of Tourism, Ministry of Tourism and Sports, 154 Rama 1 Road National Stadium, Wangmai, Pathumwan, Bangkok 10330, Thailand
Web: www.mekongtourism.org
Tel: +66 2038 5071-1
Mobile: +66 8555 44234, +66 8098 95853
c/o 3rd Floor, Department of Tourism, Ministry of Tourism and Sports, 154 Rama 1 Road National Stadium, Wangmai, Pathumwan, Bangkok 10330, Thailand
Web: www.mekongtourism.org
Tel: +66 2038 5071-1
Mobile: +66 8555 44234, +66 8098 95853
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