The latest campaign, which will run until June 2015 across television and digital media, aims to boost tourism ties between the two neighbours and to promote Garuda's services to Australian destinations including Sydney, Melbourne, Perth and Brisbane.
The campaign is also supported by seven Indonesian travel agencies* which have developed specially-adapted 'There's nothing like Australia' travel packages for visitors. These include experiences for Australia's world-class food and wine offerings, its fresh produce, romantic destinations, the great outdoors and the exotic wildlife.
“Garuda is a valued partner for Tourism Australia, and it is a pleasure to work with the award-winning airline to bring Indonesians to Australia to find out why 'There's nothing like Australia',” said Michael Newcombe, Regional General Manager, Southeast Asia and The Gulf, Tourism Australia.
“Tourism is a key industry for both Indonesia and Australia. We are proud that Tourism Australia and Garuda are playing their part to strengthen relationships between the two countries,” Mr Newcombe said.
Indonesia is one of Australia's fastest-growing markets for international visitors, with a total of 150,700 arrivals registered in 2013, an increase of 3.5 percent compared to 2012.
The number of Indonesian visitors jumped 9.9 percent year-on-year for the first six months of 2014 to 64,600.
“We highly appreciate this cooperation with Tourism Australia, and hope that through our prospective relationship, we will be able to fulfill all of our mutual expectations while yielding even greater benefits and value, not only for travelers from indonesia, but also travelers from Australia as well,” said Executive Vice President Marketing and Sales Garuda Indonesia, Erik Meijer.
*The seven travel agencies are: Dwidaya, Golden Rama, Australian Centre, Panen Tour, Avia Tour, AntaVaya and Smailing Tour.
For more information on the destination, visit www.australia.com.
No comments:
Post a Comment