Ward Off Winter Chills With a Sunshine Coast Holiday

The Sunshine Coast's naturally refreshing holiday experiences will be on display as part of a targeted tourism marketing campaign, building on the destination's strong summer and Easter holiday periods.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the Sunshine Coast's tourism industry had celebrated a positive start to the year with operators recently reporting back-to-back bumper breaks.

“The next phase of the 'Make the Most of the Moment' campaign, which begins in Sydney and Melbourne this week, is perfectly timed to continue this momentum and remind southerners of the Sunshine Coast's irresistible winter weather,” Ms Stuckey said.

“Since its debut in 2013, the 'Make the Most of the Moment' campaign has invited millions of Australians to visit the Sunshine Coast, delivering on the Newman Government's election commitment to grow the Queensland tourism industry as one of the four pillars of the economy.

“The campaign has resonated with potential travellers, with a majority of those who have seen it agreeing they would feel 'naturally refreshed' after a Sunshine Coast visit.

“The next phase of the campaign sees Tourism and Events Queensland partnering with Sunshine Coast Destination Ltd, Sunshine Coast Airport and Virgin Australia Holidays to highlight the destination's direct air access from Melbourne and Sydney.”

The 'Make the Most of the Moment' campaign will screen on television and online in Sydney and Melbourne from now through until 7 June.

SCDL CEO Simon Ambrose said the campaign encouraged visitors to make the most of their holiday and, more importantly, time with loved ones.

“The Sunshine Coast region has so much to offer those looking to relax, recharge and reconnect with family, friends or partners. It is the perfect destination for visitors to return to their busy lives feeling naturally refreshed after a quality break,” Mr Ambrose said.

Ms Stuckey said the Queensland Government's 20-year tourism plan Destination Success outlined the need to preserve and grow the value of the domestic market in destinations such as the Sunshine Coast.

“Campaigns such as 'Make the Most of the Moment' will help grow domestic tourism to the destination and contribute to the industry goal of doubling overnight visitor expenditure from $15 billion to $30 billion by 2020,” Ms Stuckey said.