On the evening of February 1st, 2024, The Apurva Kempinski Bali marked its 5th anniversary with the launch of the 2024 campaign. The event featured captivating performances, including the premiere of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ short film and a dance showcase illustrating Indonesia’s rich diversity. Embracing inclusivity, the celebration included talented artists with special needs, such as hard-of-hearing dancers. The grand finale was a mesmerizing performance by Putri Ariani, whose angelic voice embodies empowerment, inclusivity, equal opportunity, and the fighting spirit, making her the ideal representative for ‘Powerful Indonesia: Bhinneka Tunggal Ika’.
In 2023, the resort explored Indonesia’s culture, cuisine, biodiversity, art, and sustainability. Continuing this legacy, impactful collaborations persist in 2024, uniting Indonesia’s diversity under the banner of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign. Quarterly programs will focus on sustainability, craftsmanship, and equality.
Sustainability has been integral to the resort’s Brand Strategy Roadmap since its inception. Over the next five years, it will remain a core focus, reflecting the resort’s commitment to four sustainability pillars. Firstly, cultural preservation is highlighted through various offerings, showcasing the uniqueness of Indonesia’s seven main regions. Secondly, the resort engages with local communities and supports local produce to empower the region. Environmental protection efforts include decarbonization and initiatives like Free-Range Chicken Farming. Ultimately, these initiatives position The Apurva Kempinski as a valuable contributor to the local economy while adhering to international sustainability standards.
The ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign continues to celebrate Indonesia’s artistic legacy through collaborations with influential figures. This year’s focus is on showcasing traditional and contemporary expressions of dance, music, fashion, visual art, literature, and photography.
Lastly, the commitment to inclusivity and equal opportunity is evident in the resort’s programs, which feature inspiring talents with unique abilities and perspectives. Through the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign, the resort fosters an environment where everyone feels welcomed and respected.
“This year marks a significant milestone for The Apurva Kempinski Bali as it celebrates its successful 5 years of welcoming guests to a beachfront sanctuary with unique guest experiences that highlight Indonesia. As we are entering the next phase of growth, we are genuinely excited to continue the celebration of Indonesia, paying tribute to the powerful nation that holds strong as one regardless of their differences.” – said Vincent Guironnet, the General Manager of The Apurva Kempinski Bali.
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