VisitBritain has published its tourism forecast for 2024

VisitBritain has published its tourism forecast for 2024 showing an increase in inbound visits and spend overall to the UK compared to 2023 levels, although with varying rates of recovery and growth across its major inbound visitor markets.

Looking at the number of visits to the UK, 39.5 million visits are forecast, up 5% on the 37.8 million expected in 2023, which is 3% below 2019 levels.

VisitBritain’s overall forecast for spending by international visitors in the UK in 2024 is £34.1 billion, up 7% on the spending predicted in 2023 and up 20% on 2019, although 96% of 2019 levels when adjusted for inflation.
https://www.visitbritain.org/2024-inbound-tourism-forecast

* www.visitengland.org 

* Charlotte Sanders at Charlotte.Sanders@visitengland.org