Monday, 25 September 2023

BBC Earth Experience coming to MCEC

BBC Studios, Moon Eye Productions and Live Nation Australia today announced the BBC Earth Experience – the jaw dropping new attraction that premiered in London earlier this year - will open exclusively in Australia in Melbourne on the 27th of October. Tickets are on sale now.

The BBC Earth Experience, with bespoke narration from Sir David Attenborough, has been enjoyed by all age groups who have experienced the extraordinary diversity of our seven unique continents, on the most epic scale. The BBC Earth Experience feels like you have stepped into the natural world and lost yourself in boundless wonder, as you travel to far flung places. And the best bit? No passport required!

The BBC Studios Natural History Unit’s television series Seven Worlds, One Planet, is projected on multiple multi-angle screens using the very latest digital screen technology. Visitors will take a majestic 360-degree audio visual journey as they marvel and explore iconic landscapes and connect with mesmerising animals on an epic adventure bringing environments to life. From fireflies putting on a spectacular light show in North America, to snub nosed monkeys huddling together to stay warm in Asia, and cassowary fathers protecting their tiny chicks in Australia, visitors will get to experience our seven continents in all their glory, like never before.

Spanning across over 1608m2 of the Melbourne Convention and Exhibition Centre, the BBC Earth Experience promises to be Melbourne’s most joyful and rousing tourist attraction of recent times.

Intrepid Travel, a Melbourne-founded and B-Corp certified small group adventure company, will be the headline sponsor of the event.

Fiona Lang, General Manager, BBC Studios Australia and New Zealand said: “BBC Studios is the biggest global producer of natural history programming with ground-breaking shows that are enjoyed by a billion people around the world. The response to the BBC Earth Experience in the UK has been amazing, audiences have been loving seeing this incredible content being showcased and elevated in this way. Seven Worlds, One Planet was a hit when it was screened in Australia on Channel Nine and and on our own BBC Earth channel on Foxtel and Fetch, and I’m thrilled to partner with Moon Eye Productions and Live Nation to bring this experience to Australia for people to enjoy.”

Luke Hede, Vice President – Touring, Live Nation Australia said: “This collaboration with Visit Victoria, BBC Studios and Moon Eye Productions will deliver a spectacular and educational experience unlike any other. Sir David Attenborough is a global treasure, and the BBC Earth Experience marries his message about the challenges nature faces in today’s world alongside the world’s most incredible footage. Victorians and visitors to the state are in for a real treat.”

Victoria’s Minister for Minister for Tourism, Sport and Major Events and Minister for Creative Industries, the Hon. Steve Dimopoulos said: “Melbourne is the only city in Australia that will host the incredible BBC Earth Experience, which is another demonstration of why we are the country’s major events capital. We’re backing our major events sector to continue growing because they create jobs, attract more visitors and support local businesses right across our state.”

MCEC Chief Executive, Natalie O’Brien AM said: “As Australia’s leading sustainable convention and exhibition centre, MCEC is perfectly poised to host the BBC Earth Experience. We’re incredibly proud to partner Live Nation to bring this world-leading experience to Melbourne – the first time the experience has been shown outside of London.”

Seven Worlds, One Planet was the BBC’s most-watched factual tv show of the year when it premiered in the UK and the most popular BBC natural history series in eight years to be screened in Australia. The series took viewers on a journey that not only celebrated the beauty of life on each of the seven continents, but also highlighted the many challenges faced by nature in a modern world. Over 1,500 people worked on the award-winning series, with 92 shoots across 41 countries, revealing an unseen wilderness of Earth's diverse continents.
* Maddi Devoy mdevoy@mcec.com.au

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