The partnership will see LATAM, the Latin American airline group comprising of LAN and TAM Airlines, host key luxury travel buyers from South America attending the highly anticipated business exchange event.
Luxperience has seen a 50 per cent increase in registration from South American buyers dealing in luxury travel since last year's event, and this partnership is testament to the growing interest from key markets in South America such as Brazil, Argentina and Chile, in the high-end experiential travel market.
Lindy Andrews, CEO of Luxperience, said “Brazil's economy has grown exponentially. Travellers are now higher yielding and staying longer. At Luxperience, we recognise this and have implemented dedicated resources to grow the number of delegates from South America at the event. We are delighted to welcome LATAM's partnership and their recognition of Luxperience as a key global event targeting both luxury and experiential travel."
Chilean LAN Airlines and Brazilian based TAM Airlines merged in June 2012 to form LATAM Airlines Group facilitating ease of travel throughout South America and offering the high-end travel market a premium business service throughout the region.
LAN Airlines now operates seven one-stop flights each week from Sydney to Santiago, Chile, the gateway to South America. Onward connections to over 115 destinations in South America are operated by both LAN Airlines and TAM Airlines.
For further information on participation at Luxperience 2014, please contact:
beinspired@luxperience.com.au or visit www.luxperience.com.au
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