|opening ceremony of the 5th |
Buon Ma Thuot Coffee Festival 2015
The opening ceremony of the 5th Buon Ma Thuot Coffee Festival 2015 (Photo: lehoicaphe.vn)
The festival aims to promote the brand of Buon Ma Thuot Coffee and affirm the position of Viet Nam’s coffee in the world market, at the same time raise the community’s awareness for conserving, introducing and promoting the cultural identity of the ethnic groups of Central Highlands, especially the value of the space of gong culture which recognized as Intangible Cultural Heritage of the Humanity since 2005.
Accordingly, the festival will include many diversified activities such as the opening ceremony on 10 March 2017; conference on tourism promotion and investment in Central Highlands on 11 March 2017; performance of Central Highlands gongs and reappearance rituals in many places in Buon Ma Thuot City and Buon Don District; the closing ceremony with the theme “Buon Ma Thuot – See again” on 13 March 2017, etc.