Trade, Tourism and Investment Minister Simon Birmingham said: “As we shift to the next phase of our tourism recovery plan, new Budget measures will further support the sector and jobs by stimulating domestic visitation to our tourism regions and encouraging domestic business travel.”
As part of the 2020 Federal Budget, which was announced this week, Tourism Australia will receive $231.6 million for 2020-21 to ramp up domestic marketing activities to encourage Australians to travel again, and ensure Tourism Australia is well positioned to execute new campaigns to again attract international visitors when international borders reopen.
The Budget also includes an additional $51 million through the Regional Tourism Recovery initiative to assist tourism regions that are highly reliant on international travellers to pivot to the domestic market by adapting their products, experiences and marketing strategies. This builds on the $50 million business events grants program to restart this important sector by encouraging businesses to attend events, conferences and trade exhibitions.
For further details on the Federal Budget 2020, go to https://budget.gov.au/index.htm
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