Canada Ranked as Third Best “Nation Brand” in Ipsos Survey and Receives First Place in Several Important Categories

Canada was ranked as the third-best “nation brand”, according to the 2020 Anholt-Ipsos Nation Brands Index (NBI) which was released this week. Canada was also recognized with first place in three important categories including governance, people and immigration/investment. While we know we live in a beautiful country with cultures we cherish and wonderful communities and people, this ranking recognizes Canada on the global stage.

This is the second consecutive year in which Canada has ranked in third place out of 50 countries, based on factors including, exports, people, governance, culture, tourism, immigration and investment. This year’s survey noted that one of Canada’s reputational strengths lies in its people, with respondents noting a positive opinion about the welcoming nature of Canadians.

The NBI is a comprehensive study that evaluates the perceptions of 50 nations from respondents in 20 countries, conducted through 20,019 online interviews.

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