NSW Minister for Tourism and Major Events Adam Marshall said, “Since our initial Action Plan was released in 2013, the number of Aboriginal cultural tourism experiences in NSW has grown to more than 50, including 30 new products in rural and regional NSW. Export-ready Aboriginal tourism businesses have increased from five to 17, and the NSW Aboriginal Tourism Toolkit has boosted travel-packaging opportunities.”
“NSW has cemented its position as the most popular State for international visitors to experience Aboriginal tourism, with visitor participation growing by nearly 60 per cent in the last 12 months.”
The new Aboriginal Tourism Action Plan 2017-2020 maps out the growth strategies to ensure the sector continues to flourish, and will be implemented in partnership with the NSW Aboriginal Tourism Operators Council (NATOC), a newly formed tourism group.
NATOC Chief Executive Officer Dwayne Bannon-Harrison said, “Our founding members are Aboriginal-owned and operated cultural tourism businesses with a common goal of advocating for NSW Aboriginal tourism with Government and the tourism industry. It’s an exciting time to be involved in Aboriginal tourism. One of NATOC’s key activities will be peer-to-peer mentoring for newly established Aboriginal tourism businesses.”
To view the Aboriginal Tourism Action Plan 2017-2020 in full, visit Destination NSW.
Image: From L-R: Destination NSW Aboriginal Tourism Sector Specialist Shane Dredge; NATOC Member Mark Saddler; NATOC Member Peter Cooley; Minister Marshall; NATOC Chair Aunty Margret; Uncle Max ‘Dulumunmun’ Harrison, Yuin Elder; Destination NSW CEO Sandra Chipchase; NATOC CEO Dwayne Bannon-Harrison; NATOC Member Andrew Smith; and NATOC Member Lindsey Adam.
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