IMM Scales New Heights as the Travel Industy's Leading Media Event

Over 275 Journalists Attend IMM 2016 - TravMedia's 5th Event for Industry and Media

A record-breaking 275 travel journalists attended TravMedia's International Media Marketplace (IMM) in London, on a day when all previous records for the event were surpassed.

Some 148 travel and tourism brands participated in the single-day gathering at Westminster's QEII Centre, central London's largest exhibition space, with over 4900 meetings pre-booked online between journalists and exhibitors.

The event was sponsored by Brand USA, the destination marketing organization for the United States, with Texas Tourism supporting the evening drinks reception and CityPASS the refreshments sponsors.

The day attracted editors and senior writers from publications including BBC Good Food, Daily Express, Daily Mirror, Daily Star, ELLE, Good Housekeeping, Lonely Planet Traveller, MailOnline, Marie Claire, The Guardian, The Sun, The Telegraph, The Times, Travel Weekly, TTG and Wanderlust.

Exhibitors ranged from Caribbean Tourism Organisation to Greek National Tourism Organisation, Carnival Cruise Lines to the National Trust.

Anne Madison, Chief Strategy and Communications Officer for Brand USA, commented: "The exposure and platform of IMM provided a great stage to share an update on our progress as the destination marketing organization for the USA and to celebrate our partners. Our ability to connect with influential journalists at this well-respected conference enabled us to communicate the depth and breadth of destinations and experiences available in the United States. IMM is one of the most effective events for Brand USA and our exhibiting partners to reach influential media."

Said Henry Hemming, TravMedia UK's Managing Director: “IMM has underlined its credentials as the largest single-day event for the travel media. The response from the industry and journalists was tremendous. We were also honoured to have an astronaut attending and thrilled when #IMM2016 trended on Twitter. Here's to 2017!”

IMM 2016 EXHIBITORS: 

 Accor Hotels, AMAWaterways, American Affair, Amsterdam Marketing, Atlantic Canada, Atout France, Austin Convention & Visitors Bureau, Austrian National Tourist Office, Bahamas Ministry of Tourism, Belgian Tourist Office - Brussels & Wallonia, Brand USA, Brend Hotels, British Airways i360, Burgundy Tourism, Cairngorms National Park, CaminoWays.com, Caribbean Tourism Organization, Carnival Cruise Lines, Catalonia Tourist Board, Cayman Islands Department of Tourism, Champagne-Ardenne Tourist Board, CityPASS, Club Med, Colorado Tourist Office, Continuum Attractions, Crystal Ski Holidays, Cyprus Tourism Organisation, Destination Bristol, Destination British Columbia, Destination Canada, Destination NSW, Dominican Republic Tourist Board, Düsseldorf Tourist Board, Eating Europe Tours, Eccleston Square Hotel, Efteling Theme Park Resort, Experience Kissimmee, Experience Nottinghamshire, Federation Of Hostelery And Tourism In Tarragona, Florida's Paradise Coast, Food & Drink Devon, Fredericksburg Convention & Visitor Bureau, French National Monuments, Frontier Travel, Gili Lankanfushi Maldives, Glasgow City Marketing Bureau, Gran Canaria Tourist Board, Grand American Adventures, Grapevine Convention & Visitors Bureau, Great Rail Journeys, Greek National Tourism Organisation, Hard Rock Hotels All Inclusive Collection, Hayes and Jarvis, Headwater, Holland America Line, Hong Kong Tourism Board, HotelREZ Hotels & Resorts, Hurtigruten, Imvelo Safari Lodges, Inghams, Insider Journeys, Ireland's Blue Book, Jacada Travel, Jewel Resorts Jamaica, Journey Latin America, Kamili, Keukenhof, Korea Tourism Organisation, Kuoni, Le Boat, Le Saint James Hotel, London & Partners, Los Angeles Tourism and Convention Board, Love Loch Lomond, Macau Government Tourist Office, Massachusetts Office of Travel & Tourism, Massimo Villas Collection, Meliá Hotels International, Michigan Tourist Office, MSC Cruises, NASA's Kennedy Space Center Visitor Complex, National Trust, New Orleans Convention and Visitors Bureau, North Carolina, One Ocean Expeditions, Ontario Canada, Ottawa Tourism, Pegasus Airlines, Perfect Stays, Philadelphia CVB, Preferred Hotel Group, Quebec City Tourism, Ramblers Worldwide Holidays, Region Umbria, Regional Agency for Tourism Promotion "In Liguria", Rickshaw Travel, San Francisco Museum of Modern Art, San Francisco Travel Association, Seattle and Washington State, Simon Shopping Destinations, Small Luxury Hotels of the World, Soar Mill Cove Hotel, State Tourist Board Baden-Württemberg / South West Germany, Switzerland Tourism, Texas Holiday Travel, Texas Tourism, The AMResorts Collection, The Basque Country, The Cotswolds, The Doyle Collection, The French Pyrenees, The Lake Geneva Region, The Royal Yacht Britannia, The Travel Corporation, Thermae Bath Spa, Tirol Tourist Board, Tourism Ireland, Tourism Northern Territory, Tourisme Quebec, Tourism Uganda, Travel Alberta, Travel Manitoba, Treasure Houses of England, Trinidad & Tobago Tourist Board, trivago, U.S. Travel Association, VIA Rail Canada, Virgin Holidays, VisitAberdeen, Visit California, Visit County Durham, VisitDenmark, Visit Denver, Visit England, Visit Flanders, Visit Houston, Visit Kent, Visit Orlando, Visit Portugal, Visit Scotland, Visit Tampa Bay, Visit Wales, Visit West Hollywood, Voyages-sncf.com, Welcome South Devon and Welcome to Fife

Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.

The company currently operates in 11 countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.

In the UK, TravMedia and Food4Media are part of the family of websites that also includes Homes4Media.com and Property4Media.com, sites that are owned and operated separately by News4Media Ltd.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.

The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

BRAND USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to a study done by Oxford Economics, Brand USA's marketing initiatives in 2013 alone resulted in an incremental increase of 1.1 million visitors to the USA and total impact on the U.S. economy of $7.4 billion in spending, which supported 53,000 new jobs.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.VisitTheUSA.com.