Air New Zealand’s Surfing Safari safety video makes waves

The video, featuring some of the greatest surfing talent from around the world at iconic surf spots across three countries on Air New Zealand’s network was released on Thursday last week. It has already clocked up close to three million views on YouTube plus an additional 570,000 Facebook views and almost 200,000 on Chinese site Youku.com.

The airline’s most recent safety video has also received extensive media coverage from around the world, including The Huffington Post, The Daily Mail and USA Today.

Air New Zealand Head of Global Brand Development Jodi Williams says the response to the latest safety video has been extremely positive.

“The videos share important safety messages in a way that is informative and entertaining. These also do a fantastic job of promoting not only Air New Zealand but also our nation on the global stage and driving tourist demand both to our country and to the other international destinations we have featured,” says Ms Williams.

Air New Zealand continues to create buzz and attract international attention with its creative take on the traditional inflight safety video, with previous videos including Safety Old School Style featuring Betty White, The Bear Essentials of Safety with Bear Grylls, and two Hobbit-inspired safety videos featuring various cast members from The Hobbit trilogy.

Collectively, the airline’s safety videos have been viewed more than 50 million times online.