Projected onto the façade of Customs House, Play Me! allowed visitors to select a musical sculpture and effectively ‘play’ the sculpture, bringing it to life in glorious torrents of ever-changing colour, light, form and sound.
Destination NSW Chief Executive Officer Sandra Chipchase said, “Congratulations to the creative team at Danny Rose on winning this distinguished international award for their compelling Play Me! experience.
“Each year the world’s finest are invited to showcase their talents, ideas and creativity at Vivid Sydney. Play Me! delighted the record 1.43 million visitors to Vivid Sydney last year and it was one of the most popular exhibits of the festival. We look forward to working with Danny Rose again on future projects,” Ms Chipchase said.
David Keene, Executive Editor at NewBay Media's Digital Signage Magazine, and Chairman of the Judges Committee for the DIGI Awards said, “The DIGI Awards recognises the service providers who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole. The Judges Choice Award winner impressed the team of experienced judges for its innovative use of technology and mass audience engagement, in a way that went beyond normal 'digital signage'.”
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