Currently under construction at the RNA Showgrounds, the RICC will become the first venue in the country to offer a personalised mobile app to event organisers, exhibitors and visitors.
The free interactive app, available from March, will allow users to view event information, exhibitor and sponsor profiles, request meetings with exhibitors, rate and review program sessions, collect brochures and receive alerts about upcoming events.
RNA General Manager of Venue Sales and Marketing Sue Hocking said as Australia's newest convention centre it was essential the RICC raised the bar in today's digital era.
"With the mobile revolution in full swing and app culture changing how people connect, the RICC has embraced new technologies to assist organisers and enhance events," she said.
"In the first instance, we will be sponsoring the cost of providing the app and its use by our clients as part of our commitment to making the RICC the preferred venue for event organisers and their delegates.
"This offers a 'value add' worth up to $5,000 depending on the size of the event.
"The app not only provides a new platform for event visitors to communicate but also offers contemporary tools for delegates and exhibitors."
Mrs Hocking said the app will allow the RICC's clients and exhibitors to gain more back from their investment in events.
"QR (or Quick Response) codes will enable a method of exchanging information between exhibitors, visitors and organisers, capturing important leads quickly and easily," she said.
"Organisers will also be able to access statistics and analytical data to provide further insight into what attendees have found valuable and highly rated - in real time."
The RICC's new app has been designed by New Zealand based SmartShow Limited, creator of the event app ShowGizmo.
SmartShow Limited - www.showgizmo.com
The company brings together a team of skilled people who understand events and technology and the power of combining them. Their vision is to transform the face of commercial events by helping people to work smarter using technology like their flagship product, ShowGizmo. The organisation has mobilised more than 140 elite events in 11 countries on 5 continents since early 2010 and their product has been tried and tested by producers around the world.
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