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| The Muppets New York City |
The Muppets will return to New York City in 2012 as the newly selected
NYC Family Ambassadors. As part of the year-long collaboration, the Muppets
will encourage family travel to the City by highlighting the best ways for
families to experience and enjoy the many dining and shopping venues, cultural
institutions, parks and attractions across the five boroughs.
In 2011, New York City
welcomed 15 million family visitors, contributing approximately $14 billion to New York City’s
economy. The announcement was made by New York City Mayor Michael R.
Bloomberg and George Fertitta, CEO of NYC & Company, New York City’s
tourism and marketing organization, at The Official NYC Information Center in
midtown Manhattan, where they were any was joined by Kermit the Frog, Miss
Piggy, Gonzo the Great and Pepe the King Prawn.
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| The Muppets New York City |
“We are proud to enlist the help of key family experts, the
Muppets, to promote the five boroughs domestically and abroad,” said Mayor
Bloomberg. “Extending the NYC Family Ambassador program beyond the summer and
for the entire year will aid us in attracting more family visitors year round
and therefore help us reach our goal of attracting 55 million visitors to New York City annually by
2015.”
“We could not imagine better NYC Family Ambassadors than the
lovable and enchanting Muppets. For more than 40 years, Kermit, Miss Piggy,
Gonzo and their friends have been enormously popular and engaging icons of the
big screen and small screen,” said George Fertitta, CEO of NYC & Company.
“Appealing to fans of all ages across the globe, the Muppets will highlight
what they love about the five boroughs and illustrate why New York City is the perfect place for
families to visit this year.”
“I’ve loved New
York ever since I arrived in its harbor and saw that
the Statue of Liberty is green. What a welcome!, said Kermit the Frog.” New York is a great
place for families, frogs, pigs, bears and…uh, anyone else to visit. There’s
shopping for Miss Piggy, spectacle for Gonzo, laughs for Fozzie, plus great
parks in every borough for tadpoles. We can’t wait to show the world the best
ways to hop around the city!”
“New York
is the most fabulous city in the world. In fact, it’s almost as
fabulous as moi. (And trust me, that’s high praise indeed!), said Miss Piggy.”
So don’t just sit there! Get ready world! You’re about to take the ultimate
diva’s tour of moi’s favorite city! Lucky vous!”
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| The Muppets New York City |
The program will highlight family-friendly things to do and
see for visiting families as well as locals. On nycgo.com/family, the
Muppets will share their personal City preferences: Miss Piggy will discuss
shopping, Kermit the Frog will help visitors navigate the five boroughs,
Swedish Chef will focus on cuisine and more. Showcased locations include the
Bronx Zoo, Brooklyn Bridge Park,
Coney Island, East River Ferry, MoMA PS1, The Museum of the Moving Image, Rockaway Beach,
Snug Harbor, The Natural History Museum and
more.
In addition, NYC & Company will provide exclusive offers
and savings opportunities at family-friendly retailers, restaurants, and
attractions, as well as special summer hotel offers for visitors and locals
alike.
The NYC Family Ambassador program was created in 2009 to
help position New York City
as a safe, welcoming, family-friendly destination and to encourage families to
visit during the summer. The Muppets are the fourth NYC Family Ambassadors
after Sesame Street
in 2009, Dora the Explorer in 2010, and The Smurfs last year.
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| The Muppets New York City |
In 2011, New York
City attracted 50.5 million visitors, who contributed
more than $48 billion in economic impact for the City. The City set a new goal
at the beginning of the year to welcome 55 million visitors to NYC annually by
2015.
For more details on the NYC Family Ambassador campaign check
nycgo.com/family.
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