The IT&CM China 2012 keynote session, ‘China’s Century: Fulfilling its Destiny as a Mega Meetings Destination,’ delivered by ICCA CEO Mr. Martin Sirk, enjoyed a huge turn-out in Shanghai on 17 April 2012. Mr. Sirk spoke about the growing importance of international meetings in the world, and specifically in China drawing on his 20 years of industry experience.
A highly respected name in the industry, Mr. Sirk has been
the CEO of ICCA since July 2002. Since taking over as CEO, Mr. Sirk has
overseen ICCAÕs growth from 600 to over 900 member companies and organisations
in 87 countries worldwide, covering all the key supplier sector. Delegates at
IT&CM China had the opportunity to catch another seminar by Mr. Sirk on Thursday,
19th April where he talked about, ‘How International Associations Make Their
Decisions.’
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| Martin Sirk |
The Seller-Meet-Buyer (SMB) Appointment Scheduling Sessions
were held at the SWEECC exhibition hall, where representatives of the 317
exhibiting companies met with the 350 attending buyers. IT&CM China’s proven
match-making formula guarantees 32 quality business appointments to each buyer
and seller. While 60% of these appointments were pre-scheduled, the remaining
appointments were set during the SMB and BMS (Buyer-Meet-Seller) sessions
on-site.
40 participants took part in the Fundamentals of Business
Travel ManagementTM Course – Associate Level, by Global Business Travel
Association (GBTA). Mr. Welf Ebeling, Regional Director Asia-Pacific for GBTA, said
“We are very pleased that the intake for the Fundamentals course has doubled
since its introduction last year. GBTA will announce the details of the Global
Travel Professional Certification by 2013 and we are in the process of finding
a suitable institute in Asia to partner the
manager and leader certification levels.”
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| Dean Fowler |
Mr. Dean Fowles (Category Principal, Travel & Expense Management,
Global Sourcing at Rio Tinto), added “The dynamics in China have
really changed. We are witnessing a more global environment and companies have
become more mature in their outlook. They now handle travel and expense
management in a more sophisticated manner and are investing in training their
staff to improve business efficiency.”
This year also featured, for the first time in China, the
Association Professionals Competencies PAE Course by the Australasian Society
of Association Executives (AuSAE) and Canadian Society of Association
Executives (CSAE). 12 participants attended the course conducted by highly
experienced Association Presidents, Mr. Michael Anderson – President & CEO,
CSAE and Mr. Simon Pryor – President, AuSAE. Mr. Pryor said “We are very proud
and excited to bring the course to China,
and hope to be able to lend our support to China’s associations sector in the
years to come.” Mr. Anderson remarked, “We have delivered the course thrice in Bangkok, at IT&CMA
and CTW Asia-Pacific. The feedback we have received has been very positive and
we hope to duplicate the success in China.”
These specially designed 1.5 days courses included
examinations, and successful candidates walked away with internationally
recognized professional certifications adding instant value to their
organisation.
At the Official Press Conference, co-organisers Mr. Darren
Ng – Managing Director of TTG Asia Media, Mr. Tong Wei - President of CITS, Mr.
Li Zhuyuan – General Manager, CITS International MICE and Ms. Elaine Wu - General
Manager of MPI, shared with close to 90 attending international and Chinese
media, their collaborative plans to strengthen IT&CM China. A new IT&CM
China logo was revealed during the press conference. The new logo is part of
the company’s corporate re-branding exercise that aims to unify the IT&CM
events franchise.
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| Darren Ng |
The Opening Ceremony and Welcome Dinner extravaganza at Renaissance Shanghai Zhongshan
Park officially declared
the start of the business days at IT&CM China 2012.
For details about IT&CM China 2012, please refer to www.itcmchina.com.
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