Ms Mathieson has a network of clients and industry peers in the Asia market and her new role will include engaging local and global stakeholders and companies to secure their corporate meetings and incentive programs for Sydney and NSW.
BESydney Director – Global Corporates & Incentives Sinead Yeo said: “We are very excited to have Joo-Rei join the team. India is a burgeoning market of opportunity for BESydney
that is going from strength to strength. We look forward to Joo-Rei’s new business event perspectives and supporting the team in this post-pandemic recovery environment."
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In April 2023, Tourism Australia and BESydney will host the Business Events Australia Asia Mega Famil Showcase.
The program will include three days in Sydney, where international planners from India, Singapore, Malaysia, Indonesia, China, Taiwan, Hong Kong, Japan and Korea will have the opportunity to meet with Australian convention bureaux during a half day business session and enjoy a destination showcase. The buyers and media will also experience another Australian destination via either a pre or post famil.
*Source: Destination NSW
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