SUMMER CAMPAIGN DELIVERS FOR NSW VISITOR ECONOMY

Destination NSW’s ‘Sydney Side of Summer’ campaign has boosted the state’s global profile and delivered more than $13.8 million in media exposure.

The campaign reached 342 million people via 54 media and influencer familiarisations and 2794 media clips.

In January alone, there were more than 2200 media mentions for NSW, equating to $23.5 million in advertising value equivalent.

The consumer websites received more than five million visits over summer with the spectacular New Year's Eve content on Sydney.com social channels viewed by more than 43 million people across the globe.

Meanwhile, the next wave of the Feel New Sydney campaign is rolling out and will be in market until early April 2023.

Developed to drive consideration and keep Sydney top of mind as a holiday destination, the digital campaign highlights incredible visitor attractions across key interest areas including: Dining: https://vimeo.com/803657547/3fb185c9d7
Family fun: https://www.youtube.com/watch?v=-WsiRkYYE0o
Nature: https://vimeo.com/803749875/a6651ed160
Creativity: https://vimeo.com/803657702/26370d27f3

The first two films - featuring major sporting events and entertainment - drove over 100,000 visits to Sydney.com.

*Source: Destination NSW