Tourism Australia launched today Holiday Here This Year – City Escapes campaign with homegrown, well-loved talent Hamish Blake and Zoe Foster-Blake. The City Escapes campaign, which is the latest iteration of Tourism Australia's Holiday Here This Year campaign, seeks to drive visitors back into our cities, which have been some of the hardest hit tourism destinations as a result of the global COVID-19 pandemic.
Ovolo Woolloomooloo and Alibi Bar & Kitchen are featured in the campaign TVC as one of the incredible dining, entertainment, retail and cultural offerings that are ready to be enjoyed.
“In current times it is important, now more than ever, we connect with our guest, our industry and the local communities to ensure we provide the best possible experiences and keep the Australian tourism industry strengthening,” said Stephen Howard, Group Director of Marketing Ovolo Group. ”Ovolo continues to constantly evolve to achieve this through numerous initiatives.”
Ovolo encourages guests to support local tourism operators and communities through unique and effortless guest experiences such as Staycay Your Way, Suite Ride, the NFW Promise and OC/DC (Ovolo’s Commitment to Deep Cleaning) they offer their audience of modern travellers.
The designer hotel collection supports Australian Tourism, while remaining innovative and disruptive, this is demonstrated by Ovolo’s Holiday Here this Year initiatives:
Staycay Your Way
Ovolo’s allows you to enjoy the freedom to design your ultimate urban retreat - pick n’ mix and create a tailor-made stay. Ovolo have collaborated with the city’s leading creative and experiential partners offering a wonderful array of experiences allowing you to design your city escape, just the way you like it; fly high with helicopter tours, feed your soul with local food tastings, relax with in-room massages. Sydney, Brisbane, Canberra and Melbourne - we have unique, innovative and cheeky additions for your very own urban retreat to Staycay Your Way!
Suite Ride
Explore the city in style with Suite Ride with Ovolo Hotels & Genesis Motors. In partnership with Genesis, Ovolo across Australia are offering guests an opportunity to reserve the Genesis G70 for a 4-hour complimentary drive. This timely partnership launched Monday 1 March, with domestic tourism leading the recovery, Suite Ride encourages guests to get out there to support local tourism operators and communities. Each Ovolo will have a Genesis G70 sports sedan in residence from today until the end of April this year.
NFW Promise
Across the board Ovolo has boosted guest’s booking confidence, ensuring the NFW promise which always ensure the freedom of being flexible and transparent, evolves to offer even more flexibility and rates – if the rate drops before you check in, Ovolo will give the guest the difference in credit to spend at Ovolo. Additionally, the flexibility for check-in and out options have also been enhanced to ensure guests during this time are not bound by time pressures and can enjoy a stay on their time.
OC/DC – Ovolo’s Commitment to Deep Cleaning (COVID-19 Policy)
Ovolo Hotels has always put the needs of our guests as our top priority and we continue to uphold the absolute highest level of hygiene and cleanliness to ensure all our guests are healthy and safe, with our OC/DC commitment - Obsessive Commitment to Deep Cleaning. The response to COVID-19 is done in true Ovolo fashion, OC/DC has been developed to bring a little F.U.N. (Fun. Unconventional. Never Boring) and incorporate musical undertones, in true Ovolo fashion.
“Our cities are the key international gateways to Australia and transit hubs for travellers, so it’s no surprise that they’ve been hit the hardest in terms of tourism spend, hotel occupancy and aviation capacity over the past year,” Tourism Australia Managing Director Phillipa Harrison said.
“While our international borders remain closed and travel restrictions continue to fluctuate around the country, our cities run the risk of continuing to bear the brunt of this pandemic despite offering so many incredible, safe experiences and being more affordable than ever.”
“As part of this campaign we are calling on Australians to help support their fellow Australians by booking a city escape, which in turn will help to support the thousands of city-based hotels, restaurants, bars, cultural attractions and experiences that rely on tourism for their livelihoods.”
With domestic restrictions lifting, Ovolo are seeing signs of consumer confidence improving and is looking forward to welcoming Australians to some of Australia’s best designer hotels as they explore the incredible destinations and tourism experiences that are right on our doorstep. Moments of wonder, inspired interiors and delightful details, await at every destination.
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