SEE A DIFFERENT SIDE TO SYDNEY VIA AQUABUMPS

(Photo credit Eugene Tan, Aquabumps)

Destination NSW’s PR team has secured photographer and creative director of Aquabumps, Eugene Tan to produce a new series of work that shows Sydney from a different perspective as part of the Now’s The Time To Love NSW campaign.

The content will generate renewed interest in Sydney as a holiday location, and complements the Sydney content captured by Destination NSW’s own Editorial and Content team.

Throughout July and August, Eugene will be capturing aerial content across six locations: Sydney’s Harbour beaches, Northern Beaches, Sydney city, eastern suburbs, southern suburbs and Western Sydney. The photos and video will showcase Sydney from a different perspective and reveal the secret and lesser known areas that make the Harbour City a top travel destination

This content will be shared to a potential audience of 5.7 million via the Aquabumps daily email and blog, Aquabumps social media, through Destination NSW’s owned channels and via media outreach.

All content published by Aquabumps will link to Sydney.com, driving conversion among domestic audiences and inspiring international followers to dream about and plan their future Sydney stays.

Follow Aquabumps for a glimpse of Sydney from a fresh perspective.