NEW TOOLS FOR TOURISM BUSINESSES TO GET INVOLVED IN LOVE NSW CAMPAIGN

Two new industry toolkits have been released by Destination NSW to help NSW tourism businesses get involved in the state’s tourism recovery campaign, Now’s The Time To Love NSW.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres encouraged tourism operators to get involved and let visitors know they are open and welcoming bookings.

“Tourism businesses can get in on the action by using the campaign brand to show travellers why their product, attraction or experience is a ‘must’ for any NSW itinerary,” Minister Ayres said.

Destination NSW Chief Executive Officer Steve Cox said the toolkit gave businesses assets to align to the Now’s The Time To Love NSW brand.

“Operators that use these logos, images and videos will benefit from brand recognition and alignment with the multi-channel marketing activities being implemented by Destination NSW,” Mr Cox said.

“Our Now’s The Time To Love NSW activity will reach more than 4.6 million highly targeted potential Australian travellers, and with the help of our industry that could be even higher putting NSW front of mind for anyone planning a domestic holiday.”

Tourism businesses can also register for a free listing on VisitNSW.com and Sydney.com via Destination NSW’s Get Connected platform. Download the Now’s The Time To Love NSW toolkit for industry or travel agents now, or view the industry fact sheet for more information about getting involved.

Read the full media release.