SYDNEY HARBOUR BRIDGE SHOWS NSW THE LOVE

The southern pylon of Sydney Harbour Bridge was illuminated with #LoveNSW imagery last week, as a timely reminder that the recovery of the State’s visitor economy is in everyone’s hands.

The eye-catching projection built on the momentum of Destination NSW’s new campaign, Now’s The Time To Love NSW, reminding people to stay and spend locally in NSW, and to share photos and videos of their favourite places on social media with the hashtag #LoveNSW.

The pylon lighting on Sydney Harbour Bridge complemented Destination NSW’s 18-storey digital billboard going live in New York’s famed Times Square earlier in the week.