Minister for Tourism and Major Events Adam Marshall said the Strategy & Action Plan would help grow the vibrant food and wine industry, which currently contributes around $9.2 billion annually to the NSW visitor economy, and offer visitors the best and most diverse food and wine tourism experiences.
“The Government will be rolling out 27 actions to support the sector through activities such as marketing, product development workshops and research to identify local opportunities, trends and gaps,” Mr Marshall said.
Member for Murray Austin Evans joined the Minister to launch the plan at Piccolo Family Farm in Griffith and said it will bring significant benefits to regional communities.
“Today’s announcement is yet another example of the Government continuing to invest in activities to boost local economies and I’m looking forward to welcoming more visitors to the Murray region as a result of this initiative,” Mr Evans said.
The Strategy & Action Plan includes five key strategic pillars – Product Development, Industry Development, Event Development, Marketing & Public Relations, and Research & Insights. To view the plan, go to www.destinationnsw.com.au/foodandwine.
Image: L-R: John Dal Broi, Mayor Griffith City Council, Wendy Greiner, Chair Murray Regional Tourism, Austin Evans, Member for Murray, Adam Marshall, Minister for Tourism and Major Events, Luke Piccolo, Piccolo Family Farm and Owner and Chef of Limone Dining, Alex Smit, Director Destination Riverina Murray, Neil Druce, Director Destination Riverina Murray.
Website: https://www.destinationnsw.com.au/
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