Visit Anaheim, the official destination marketing organization (DMO) of Anaheim and Garden Grove, reports that Anaheim's visitors alone contributed $7.3 billion to the Orange County economy, up 8 percent from the previous year. Tourism spending was up across the county totaling $11.3 billion, a sharp rise of 6.3 percent.
“Anaheim's rebirth is in full swing,” said Jay Burress, president & CEO, Visit Anaheim. “The preliminary visitor data clearly indicates that tourists are coming to our destination in droves for the unexpected, magical experience only Anaheim can offer. Anaheim's transformation has opened the door to so many new visitors from all around the world, coming here for their first or 60th time. The massive development happening all around the city has positioned us to welcome even more visitors in the upcoming years - adding diverse hotel offerings, more family-friendly activities, exciting nightlife outposts and public transportation options.”
In 2012, the Anaheim visitor industry recovered to the 2007 prerecession peak and continued to experience record growth through 2015. During the last five years, Anaheim's total visitor volume rose nearly 30 percent, and total visitor spending jumped 59 percent.
The domestic travel market made steady gains in 2015, with 3.1 percent more visitors coming to Anaheim and 2.3 percent more countywide. However, the biggest gain was seen from international visitors. Tourists from international locations accounted for a total of 2.7 million visitors to Anaheim in 2015 (12 percent of all visitors) and 4.3 million in Orange County; a rise of 6.6 percent and 5.5 percent respectively.
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