Other Western markets such as Canada and the US also saw healthy increases in visitors as the city appeals to an ever-broader audience. The Middle East remains the largest regional source market with a 24% share of Dubai’s total visitors, while Western European visitors contributed 20% to the total number of visitors.
Statistics show more than 11.7 million international overnight visitors arrived in Dubai during the first ten months of 2015 – an 8.3% (900,000) increase compared to the same period in 2014 (the increase in numbers goes hand in hand with a 7% rise in hotel room supply over the same period).
Asia showed the largest growth, with a 54% and 32% increase in international overnight visitors from the Philippines and China respectively, however the UK and Germany also saw double-digit growth (12% and 11% respectively).
The city’s strengthened and diverse offering means it is on track to achieve its ambition of attracting 20 million visitors per year by 2020.
Ian Scott, director UK & Ireland Dubai Tourism, said, “To date this year, the UK showed the third largest increase in international visitors to Dubai with a strong 12% UK visitor growth. It is great to see the UK market growing at such a rate as Dubai continues to broaden its appeal to everyone, from families to couples, thanks to its diverse offering and we look forward to continue driving this in 2016.”
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