The website allows people to discover hundreds of museums, galleries and Aboriginal cultural centres across NSW. Visitors can create trip itineraries and share their experiences via social networks. Because the site uses geo-location technology on a mobile-friendly interface, visitors can find a great cultural experience nearby no matter how remote.
Michael Rolfe CEO M&G NSW says the two-year-long website project offers clear benefits,
“Given that many smaller museums have only a minimal web presence, the range of activities and events they offer are now more visible though their presence on the M&G NSW website.”
The official launch of the site by the NSW Minister for Tourism, Major Events, Hospitality and Racing, and Minister for the Arts, The Hon. George Souris took place on Tuesday 1 October at the Museum of Contemporary Art.
Destination NSW hopes this project will actively support their commitment to doubling the total regional NSW overnight visitor expenditure to meet their 2020 target. Museums & Galleries of NSW plans to share much of their content with Destination NSW to boost the regional cultural profile on the Visit NSW website.
For a quick tour of the website, please click here
Photo: Accessing the M&G NSW website on iPad outside Elizabeth Bay House. [With thanks to Sydney Living Museums for permission to use their property.]
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