Tuesday 9 April 2013

Barbie - The World's Most Famous Doll Visits Australia as Part of Her Global Property Search

Putting her Malibu property on the market earlier this year, Barbie®  visited Australia this week as part of her worldwide search for a new Dreamhouse®. Mercedes-Benz Fashion Week Australia, Rachael Finch, CAMILLA AND MARC, local realtors and a host of others will say g'day to Barbie® from 8-12 April.

Barbie® touched down on 8 April in Australia via private jet and headed directly to Fashion Week's front row for the CAMILLA AND MARC show. She will also be wearing the label's latest collection while touring Australia.

Barbie® and her personal realtor Josh Altman (Foxtel's Million Dollar Listing) have prepared a shortlist of potential properties to view while in Australia. The shortlist includes houses in Victoria, New South Wales and Queensland, with several local agents hoping to show Barbie® the ideal place for her and Ken to call home.

Barbie® is travelling solo, with Ken staying behind in Malibu to manage interest in the sale of the Dreamhouse®. Barbie® will be accompanied on her Aussie adventure by model/TV presenter mum-to-be Rachael Finch. Together they will attend Mercedes-Benz Fashion Week Australia, hang out at Bondi with Bondi Rescue lifeguard Bruce "Hoppo" Hopkins (look out, Ken!), climb the Sydney Harbour Bridge, feed a koala, ride a tram and shop in Melbourne, take a trip to Dreamworld, and learn some Aussie Rules!

The whole country can get involved in showing Barbie® just how great life is in Australia - photobomb your pics with a Barbie® doll and post online with the hashtags #BarbieisMoving and #Australia. Tourism Australia will also be sharing Barbie's Aussie tour highlights across their social channels, and encouraging followers to get involved by showing Barbie® the best of Australia.

Follow Barbie's adventures and see the best user generated images on the campaign website - Dreamhouse Diaries (www.yahoo.com.au/barbie) hosted on Yahoo!7. Channel 7's The Morning Show (http://au.tv.yahoo.com/themorning-show) will be rewarding Barbie's best tour guides from 8 April, check their website for updates from that time.

Barbie® has been dressed by some of the world's greatest fashion houses - from Dior to Burberry and Vera Wang - and now Australia's own CAMILLA AND MARC will join the well heeled list.

Mattel® Marketing Director for Australia, Amanda Allegos, said: 'Barbie® has a very hectic schedule - so for her to visit Australia is fantastic and a great reward for all the Aussie fans. We are very excited about her arrival and showing her some Aussie hospitality.'

Follow Barbie® on her Australian adventures by liking her Facebook (www.facebook.com/Barbie), or following on twitter @Barbiestyle and Instagram @Barbie.

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