New
South Wales continues to lead Australia in visitor numbers, expenditure
and overnight stays by international tourists. It’s positive news for
the NSW Government’s goal of doubling overnight tourism expenditure by
2020. Latest statistics reinforce the State’s position as Australia’s
prime gateway and premier state for visitors.
The latest International Visitor Survey results for the 2012 calendar
year show that over half the total number of visitors to Australia
(50.8%) visited NSW. The State welcomed more than 2.8 million visitors,
compared to two million for Queensland and 1.8 million for Victoria.
“Visitor expenditure in NSW totalled AUD $6.3 billion, compared to AUD
$4.4 billion for Victoria and AUD $3.8 billion for Queensland to
year-end December 2012, confirming NSW as the number one Australian
destination for international visitors and visitor expenditure,” NSW
Minister for Tourism and Major Events, George Souris, confirmed.
Mr Souris said the significant increase in international visitors to NSW
proved that the tourism strategy with Destination NSW was working.
“With the launch of our China Tourism Strategy 2012-2020, developed and
implemented by Destination NSW, the latest figures highlight the fact
that the NSW Government’s focus on attracting visitors from Asia is
paying substantial dividends for the State’s economy”.
China is a rising tourism star for NSW and Australia. NSW enjoyed a 19%
increase in visitors from China in 2012, contributing more than AUD $1.2
billion to the State’s economy. It also saw a 40% jump in the number of
Malaysian visitors, accompanied by a 45% increase in visitor nights.
This followed the introduction of Air Asia X flights to Sydney in April
2012, a service that Destination NSW worked with Sydney Airport to
secure.
To read more about visitation trend to New South Wales including reasons for travel, please visit the Destination NSW website.
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