Canada has the opportunity to alleviate cost concerns among UK travellers by shifting demand towards cities like Québec City, Ottawa, St. John’s, Winnipeg, Saskatoon and Regina, which all have growing interest among UK travellers.
With 792,000 arrivals in 2018, the United Kingdom held the top spot as Destination Canada’s largest long-haul market.
Over the first nine months of 2018, in spite of a slight decline in total arrivals, United Kingdom leisure trips to Canada reached a five-year high.
Tourists from the UK on average spend close to $1,500 per trip and stay for around 12 nights. UK leisure travellers enjoy trying local food and drink, experiencing nature-based experiences, seeing historical or world heritage sites and exploring Indigenous culture while on holiday.
An increasing proportion of UK leisure travellers to Canada are booking organized group travel packages through a travel agent or tour operator, up from 34% of travellers in 2017 to 45% in 2018.
The UK continued to be Destination Canada’s largest long-haul market in May 2019, with a upturn in monthly overnight arrivals (81K, +18%) and year-to-date overnight arrivals (234K, +7%).
www.destinationcanada.com
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