NSW WINE REGIONS TO BE SHOWCASED AROUND THE WORLD IN NEW CAMPAIGN

Image credit: Chris Elfes

NSW wine regions will be showcased around the world thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.

Minister for Tourism and Major Events Adam Marshall announced the campaign at Topper’s Mountain Wines in Tingha, in Northern NSW, alongside Angus Barnes from NSW Wine Industry Association Incorporated (NSWWIA).

Mr Marshall said the initiative was all about boosting visitation to rural and regional NSW.

“NSW has so many great wine producers across the State – from right here in the New England, to the Hunter Valley, South Coast and Orange,” Mr Marshall said.

“This exciting new campaign will shine the spotlight on these regions and the wonderful array of activities and experiences on offer in order to entice even more visitors from Australia and overseas.

“As part of the campaign we’ll be targeting high-growth international markets such as China and the USA."

The campaign marketing initiatives will include new tourism products for international travel media, targeted social media and video advertising as well as international travel trade visits.

https://www.destinationnsw.com.au/