More than 450 media and PR industry representatives attended TravMedia's seventh annual International Media Marketplace (IMM) Australia, on Friday, February 22, 2019, breaking new attendance levels for the global event program, now in its seventh year.
IMM Australia connected 186 Australian and New Zealand media with 210 PR representatives of 138 international travel brands in the Exhibition Hall of the Australian Technology Park. Collectively attendees participated in 7,128 pre-scheduled, one-on-one appointments – plus 4.5 hours of open networking which took place across multiple catered events.
Travel Portland hosted the official Morning Tea for all media and exhibitors in attendance of IMM, showcasing locally sourced coffee from Proud Mary and Donut Wall presented by ShortStop Donuts highlighting Portland as a must-see destination.
More than 450 guests at the sit-down lunch presented by United Airlines were present at the unveiling of TravMedia's new Influencer Campaign technology. Founder and CEO of TravMedia, Nick Wayland, introduced the new Influencer Campaign platform, designed to help TravMedia's PR community work more effectively and efficiently with digital influencers. The new influencer technology will provide PR's the opportunity to run campaigns, track in real-time and provide end-to-end reporting.
Media were able to relax and indulge in locally sourced New Zealand coffee presented in the sponsored Tourism New Zealand media zone. New Zealand exhibitors showcased their destinations amongst local flora and fauna to market their unique propositions to all media in attendance.
Nick Wayland, CEO and Founder of TravMedia, said, "The success of our seventh annual IMM Australia 2019 event would not have been possible without the record media and industry in attendance, and the incredible support of Tourism New Zealand, Travel Portland, United Airlines, the Australian Society of Travel Writers and our hotel partners, AccorHotels, Ovolo, Hyatt Regency and The Lancemore Group.”
Media in attendance included top national travel editors, freelancers and digital influencers from outlets including: Fairfax Media, Traveller, News Corp, Escape, NZ Herald, The Australian, Australian Traveller, International Traveller, Australian Gourmet Traveller, Luxury Travel magazine, Australian Women's Weekly, Higher View Inflight Magazine, Vacations & Travel, Signature Luxury Travel & Style, Holidays with Kids, get lost magazine, Bound Round, Jetstar Magazine, Voyeur, Qantas Magazine, SilverKris, Sky Business, AFR Magazine, Financial Review Life & Leisure, Flight Centre, Senior Traveller, The Senior Newspaper, Robb Report and many more.
Participating exhibitors in attendance included Abu Dhabi Tourism & Culture Authority, AccorHotels, Ahura Resorts, AirAsia, Alterra Mountain Company,Arizona Office of Tourism, Atlantis, the Palm, Australian Pacific Touring Travel Group, Australian Society of Travel Writers, Austrian National Tourist Office, B Signature Hotels & Resorts, Bali Zoo, Bannisters Mollymook, Batu Karang Lembongan, Best Western Hotels & Resorts Australasia, Brand USA, Bridge Climb, By Prior Arrangement, Captain Cook Cruises and SeaLink, Captain Cook Cruises Fiji, Cebu Pacific, Choose Chicago, Colorado Tourism Office, Cruise America & Canada RV Rentals, Crystalbrook Collection, Daydream Island Resort, Destination British Columbia, Destination Canada, Destination Gippsland, Destination Great Lake Taupo, Destination Kiama, Destination NSW, Discover New England, Discovery Parks, Enterprise Dunedin, Etihad Aviation Group, Federal Group, Fraser Coast Tourism and Events, Frasers Hospitality Australia, G Adventures, Glasgow City Marketing Bureau, Globus family of brands, Grand American Adventures, Great Golf Courses of Australia, Great Walks of Australia, Hamilton & Waikato Tourism, Hamilton Island, Handlery Hotels, Inc, Hawaii Tourism Oceania, Heritage Hotel, HomeAway, Hong Kong Tourism Board, Hoshino Resorts, Hyatt Regency Sydney, InsideJapan Tours, InterContinental Hayman Island, InterContinental Hotels Group, Intrepid, Ismaya Group, Jamala Wildlife Lodge / National Zoo & Aquarium, Kingfisher Bay Resort Group, Klook, Lady Elliot Island Eco Resorts, Las Vegas Convention & Visitors Authority, Macao Government Tourism Office, Makepeace Island, Malamala Beach Club Fiji, Marriott International, Inc, Memphis Tourism, Monaco Government Tourist Bureau, New Hampshire Division of Travel & Tourism & White Mountains Attractions, Okinawa Tourism, Opera Australia, Oregon Coast & Central Oregon, Ovolo Hotels, Pan Pacific Hotels Group, Parks Victoria, Philadelphia Convention & Visitors Bureau, PONANT Australia, Preferred Hotels & Resorts, QT Hotels & Resorts, Quest Apartment Hotels, Raffles Hotel Singapore, Riley, a Crystalbrook Collection Resort, Rocky Mountaineer, Saltwater Hotels & Resorts, Samsara Ubud, San Francisco Travel, Scenic Tours, Shangri-La Hotel, Shinta Mani, Sonoma County Tourism, South African Tourism, South Australian Tourism Commission, TFE Hotels, The Doyle Collection, The Lancemore Group, The LUX Collective, The Ruby Collection, The Tweed Tourism Co., Tobu Railway, Tourism and Events Queensland, Tourism Authority of Thailand, Tourism Central Otago, Tourism New Zealand, Tourism Noosa, Tourism Northern Territory, Tourism Tasmania, Tourism Tropical North Queensland, Tourism Waitaki, Tourism Western Australia, Travel Manitoba, Travel Nevada, Travel Oregon, Travel Portland, Travel Texas, TripAdvisor, Turtle Island, Fiji, Ultimate Winery Experiences Australia, Unique Latin America, United Airlines, Vermont Department of Tourism and Marketing, Viking Cruises, Virgin Limited Edition, Visit California, Visit Canberra, Visit Denver, Visit Seattle, Visit Sunshine Coast, Vloggi, Voyages Indigenous Tourism Australia, Warner Bros. Studio Tours Hollywood, Wendy Wu Tours, West Hollywood Travel + Tourism Board, Wildwire Wanaka, Wyndham Hotels & Resorts, Yarra Ranges Tourism, YHA Australia
Due to the overwhelming success of this year's event, “TravMedia IMM Australia will return to Sydney in 2020. Based on the positive feedback we anticipate a terrific turnout again,” said Nick Wayland.
TravMedia's IMM is the leading travel industry event to meet the media. Upcoming 2019 International Media Marketplace events include: IMM Germany in Berlin the day before ITB on March 5; the inaugural IMM Paris on March 12; IMM UK in London on March 25; IMM Brazil and the fourth annual IMM Asia in Macao in October 2019.
TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria), U.K., U.S.A, Middle East, New Zealand and South Africa. TravMedia also provides the online pressroom for the U.S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention, as well as digital tools for the promotion of Brand USA.
For more information and to register for IMM 2019 events visit www.travmedia.com/imm or email immaus@travmedia.com. To arrange an interview or additional information about IMM Australia 2019, please contact Blake Riddington, at blake.riddington@travmedia.com.
Registration for IMM Australia 2020 will open August 2019.
Website: www.travmedia.com
No comments:
Post a Comment