Founded in 2005, the Asia Pacific Brand Foundation (APBF) is a non-profit organisation dedicated to distinguish leading brands and businesses by various implementations such as The BrandLaureate Awards. Themed “Brand Driven, Driven by Brand”, the award represents the very best that the world of branding has to offer while recognising enterprises in the country that transpires to take branding into new heights and contribute to the promotion and enhancement of Brand Malaysia.
“We are deeply honoured to receive this prestigious award and grateful that APBF recognizes our passion and commitment to build an impactful brand. This award reaffirms our commitment to the region to as we continue to present the LEGOLAND Malaysia Resort as the hallmark of entertainment for both Malaysians and overseas visitors alike,” said Mark Germyn, General Manager of LEGOLAND Malaysia Resort.
As the first LEGOLAND® Malaysia Resort in Asia, scores of International tourist and families have visited the theme park to experience the wide variety of LEGO’s attractions. This has helped to propel the country’s tourism industry, positioning Malaysia on the global map for theme parks and attractions. LEGOLAND® Malaysia Resort also played a pivotal role in the economic development by creating business and employment opportunities for Malaysia.
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