She highlighted the rise in the number of Chilean arrivals to the country, which has reached 50,821 so far this year, up 16.4% against the previous year. This way, Chile has positioned as the main source market for tourists, accounting for 31.9% of total arrivals.
“We are seeing the fruits of the promotion campaign undertaken in main cities of Chile and the border region, which has reversed the negative trend from last year,” she said.
The growth of Latin American tourist arrivals stood out in the first quarter with Ecuador (10.9%), Argentina (8.4%), Mexico (8.2%), Colombia (7.4%) and Brazil (3.7%) as the most prominent examples.
Germany and Spain results also excelled, since the number of international tourist arrivals to Peru from those countries increased by 6.9% and 6.4%, respectively.
Our main markets in Latin America, which accounted for 54.6% of total arrivals in the first four months of the year, maintained a significant growth led by Chile (16.4%).
As for Asia, South Korea posted a sustained growth of 59%, higher than the first quarter’s accumulated average. This market’s presence is maintained in major international events.
In Europe, Italy and the United Kingdom stood out as Peru’s main tourist markets with growth rates of 9.3% and 6.3%, respectively, followed by France, Germany and Spain, where the advertising campaign Peru Land of Hidden Treasures is being developed.
The US market accounted for 14% of total arrivals between January and April, and it is the second largest source market for tourists to Peru.
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