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| WTTC Members |
The World Travel & Tourism Council (WTTC) has officially welcomed Rotana Hotel Management Corporation as its newest Regional Member, marking a significant step forward for the global Travel & Tourism sector. As one of the most influential hotel management companies across the Middle East, Africa, Eastern Europe and Türkiye, Rotana brings decades of expertise, regional insight and a strong commitment to innovation.
This partnership strengthens WTTC’s ongoing efforts to foster sustainable growth, accelerate digital transformation and develop future-ready workforces across the industry.
A Hospitality Pioneer With Global Ambition
Since opening its first property in 1992, Rotana has grown into a powerhouse of regional hospitality. The company now operates nearly 80 properties across 29 cities in 14 countries, representing more than 21,000 keys. With an ambitious development pipeline set to expand its portfolio to over 120 properties across 22 markets, Rotana continues to elevate the hospitality landscape with its service excellence and forward-thinking strategy.Its diverse portfolio includes Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana and The Residences by Rotana. Each brand caters to a wide spectrum of travellers, delivering memorable stays anchored in the company’s guiding philosophy of treasured time.
Driving Sustainable Growth and Industry Innovation
As a WTTC Regional Member, Rotana will contribute valuable experience to initiatives focused on sustainability, digital innovation and workforce development. Its operational achievements and commitment to responsible hospitality make it a key player in shaping the future of global tourism.Gloria Guevara, WTTC Interim President & CEO, expressed her excitement at the new partnership, highlighting Rotana’s strength and ambition as defining elements of today’s Travel & Tourism industry. She noted the company’s important role in promoting sustainable operations, cultivating talent and supporting long-term resilience across the sector.
Rotana’s Vision for Global Collaboration
Rotana CEO Philip Barnes emphasised that joining WTTC marks an exciting new chapter for the company. He noted that Rotana is driven by the belief in the power of connection between people, cultures and ideas. Through WTTC’s global platform, Rotana will amplify its purpose, working alongside international industry leaders to champion sustainability, nurture hospitality professionals and support meaningful growth within the communities it serves.A Strengthened Future for Global Travel & Tourism
Through this strategic collaboration, WTTC and Rotana aim to drive progress in some of the most dynamic tourism regions in the world. Their shared commitment to sustainability, technology and talent ensures a powerful alliance dedicated to shaping a more connected, innovative and resilient future for global Travel & Tourism.For additional information, visit:
WTTC Website: www.wttc.org
Rotana Website: www.rotana.com
WTTC Facebook: www.facebook.com/WTTC
WTTC Instagram: www.instagram.com/wttc
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