TAT launches “Amazing Thailand Passion Ambassador” initiative

“Amazing Thailand Passion Ambassador”

Tourists and content creators are invited to share their meaningful travel experiences in Thailand, from 1-31 August 2024, for a chance to win prizes worth more than two million Baht.

The Tourism Authority of Thailand (TAT), together with TikTok, Thailand and Klook Thailand, announced the “Amazing Thailand Passion Ambassador” initiative, inviting tourists and content creators to share their Thailand travel videos for a chance to win prizes worth more than two million Baht.

Ms. Thapanee Kiatphaibool, TAT Governor, said “The initiative complements the policy outlined by the Minister of Tourism and Sports, Mr. Sermsak Pongpanit, to position Thailand as a Tourism Hub in line with the government’s “Ignite Thailand’s Tourism” vision. It also reflects our PASS strategy, namely Partnership 360, Accelerate Access to Digital World, Subculture Movement, and Sustainably Now, and our ‘Marketing 6.0’ approach. The project is envisioned to stimulate 15,000 trips in the second half of this year, generating both direct and indirect tourism revenue to the Thai economy.”

The “Amazing Thailand Passion Ambassador” initiative invites tourists and content creators to share their meaningful travel experiences in Thailand to inspire viewers to follow in their footsteps and travel more to destinations across all five regions.

Entrants are invited to post their engaging Thailand’s travel videos on TikTok from 1 to 31 August 2024. Winners will be announced on 15 September 2024 via the Amazing Thailand social media accounts.

The video posts must be set to the public and tagged with #AmazingThailandPassionAmbassador, #AmazingThailand, and #PassionAmbassador. The 80 videos with the highest engagement will each receive a travel voucher and 2,000 videos that meet the criteria will receive a complimentary gift.

Ms. Chanida Klyphun, Head of Public Policy – TikTok, Thailand, said “We will encourage top TikTok creators to help promote the project, inviting tourists to become the Amazing Thailand Passion Ambassador by simply using our contenting creating tools to create and share their exiting travel stories. Everyone can be a part of sharing creative culture and helping to boost the Thai economy.”

TikTok has previously partnered with TAT to stimulate travel during Songkran as well as boost the international awareness on the traditional Thai New Year celebrations through livestreaming in Thailand, Vietnam and the Philippines. The #สงกรานต์ (#songkran) and #songkarnmoment achieved UGC content of more than 1.1 million videos and 2.2 million videos, respectively.

TAT has also partnered with Klook Thailand in offering a 10% discount on hotel and car rental bookings and a 12% discount on tourist activities at over 150 partners across Thailand’s five regions. These include Centara Hotels and Regions, Dusit Hotels and Resorts, Thai Rent A Car, Chic Car Rent, Chiang Mai Night Safari, Let’s Relax Spa, Pongyang Jungle Coaster Zipline, Sanctuary of Truth, Columbia Pictures Aquaverse, Nong Nooch Garden, Mahanakhon SkyWalk, and Safari World. Terms and conditions apply.

Ms. Kanokkun Changpun, Associated Director – Marketing Klook Thailand, said “We are confident that the Amazing Thailand Passion Ambassador initiative will help elevate Thailand’s well-earned reputation as a quality tourist destination that offers meaningful travel experiences to tourists from around the world.”