Japan voted as Most Resilient MICE Destination of 2021

Organized by M&C Asia, a MICE industry magazine, M&C Asia Stella Awards is a MICE specific accolade that honours the very best in the MICE industry such as destinations, hotels and convention bureaus. A total of 22 awards across six different categories were awarded this year and Japan has been voted as the winner of the Most Resilient MICE Destination award. All nominations and winners were voted on by readers of M&C Asia and endorsed by industry professionals. 

JNTO Singapore Office has been steadily striving to maintain relationships with local MICE buyers and convey the appeal of Japan as a safe and secure MICE destination through daily business meetings, even amidst the restrictions due to the pandemic. This award is a very significant achievement for us as it recognizes our efforts to increase Japan’s presence.

 JNTO Singapore office will continue to develop various promotional activities such as holding MICE business seminars/meetings so that Japan can be selected as the venue for MICE amidst intensifying competition from overseas.

What is M＆C Asia

A MICE industry magazine whose main readership is executives, managers, and meeting planners who have the authority to manage, execute, and strategize meetings and events in Asia. Publisher:Northstar Travel Media Circulation:8,000 Frequency:Bi-monthly First Issue Year:2015 

What is MICE business seminars/meetings

We hold MICE business seminars and meetings to share the appeals of Japan as a MICE destination towards buyers such as travel agencies, meeting planners, and PCOs who plan incentives to Japan. In 2021, we had a 2- day virtual meetings event on the 7th (for Incentive Travel Planners) and 8th (for Associations) of December. 21 sellers and 19 buyers participated on Dec 7th and 19 sellers and 16 buyers on Dec 8th, and had fruitful meetings aiming to invite MICE events to Japan in the future. 

What is MICE

MICE is an acronym for Meeting (corporate conferences), Incentive (corporate training and incentive travel), Convention (by international organizations and academic groups) and Event/Exhibition (including exhibitions and trade shows). It refers to business events that entail a large convergence of people. According to a survey conducted by the Japan Tourism Agency, the overall economic ripple effect of international MICE in Japan is approximately 1.59 trillion yen. According to the statistics of international organization ICCA, the number of international conferences held in Japan was 527 in 2019, ranking 8th in the world and 2nd in the Asia-Pacific region.

Japan National Tourism Organization Singapore Office 

16 Raffles Quay #15-09 Hong Leong Building Singapore 048581 

https://japanbyjapan.com/ 

https://www.japan.travel/en/sg/