Sunday, 19 December 2021

Here's what we've learnt at the PATA Destination Marketing Forum

'Stories that Inspire'
BBC Travel speaks to their audiences by reporting about places the readers have never visited and shows them new sides of destinations they never knew about; and BBC StoryWorks has been working on several projects to depict destination stories for their audiences- Macao, China; Tokyo; Singapore, and soon the Philippines.

'Experiences that Inspire - The Rainforest World Music Festival'
The Rainforest World Music Festival was first created to present Sarawak’s beautiful music to the world. Local relevance, local pride, and a global network are the keys to the Festival’s success; and Sarawak sincerely invites everyone to visit this amazing experience in person!

'Destination Case Studies on Sustainability from Asia Pacific'
Sarawak, Malaysia is reshaping their tourism industry toward a more sustainable future through a series of initiatives including empowering local communities with public-private partnerships. Palau Visitors Authority has continued to conduct trainings for local communities and have been working to increase awareness on pollution.

'Tourism Destination Resilience – The Path towards Sustainability'

Tourism destinations cannot be sustainable before they are resilient. PATA’s Tourism Destination Resilience programme offers tool kits, guides, and reports to help local destinations find ways to become more resilient and strengthen the relationship between the tourism industry and local communities.

'Presentation: Digital Marketing Master Class'
The travel industry has changed fundamentally- every destination is now a startup, and planning has become more important than ever. DMOs now have to move from content production to content aggregation, simultaneously shifting from owning the destinations to partnering with various stakeholders to manage the destination.

Pacific Asia Travel Association, \
Unit B1, 28th Floor, Siam Piwat Tower, 989 Rama I Road, Pathumwan, Bangkok 10330, Thailand
communications@PATA.org 
+66 (02) 658-2000 

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