Tuesday, 23 June 2020

30% consumers planning more online purchases even as restrictions lift

Consumers in Australia are rapidly going digital in how they shop and pay, a shift in behavior that looks set to become a permanent preference after COVID-19 subsides, Mastercard research shows. Even as restrictions begin to lift across Australia, 30% of consumers are planning more purchases online in the future.       

Key findings from the research include:

  • 38% of consumers think less in-store shopping is a change that’s here to stay
  • 30% of consumers in Australia are planning more purchases online in the future
  • Consumers are now avoiding the use of cash and replacing it with contactless debit and credit card payments:
    • 69% of Australian consumers say they are using less cash now, while over half (52%) plan to use less cash in the future
    • Aussies have used more contactless debit cards (35%)contactless credit cards (21%), and mobile/digital wallets (10%)
    • Just under half (44%) of Australian consumers plan to use more contactless payments in the future
  • Consumers believe many changes will stay:
    • Over two thirds of Aussies (78%) believe hygiene concerns are here to stay
    • 71% of Aussies believe contactless payments are here to stay
    • 67% of Australians believe a struggling economy is here to stay
  • Australians’ daily activities have also seen a rise in digital activities as the time usually spent visiting restaurants and shopping centres is being offset by an increase in surfing the net, video streaming and social media: 
    • 54% of Aussies are surfing the net more, 49% more video streaming and 39% more social media activities

As communities and economies emerge from the pandemic, the new consumer mindset about the value of digital commerce sends a clear signal to merchants of all shapes and sizes that online shopping and touch-free transactions are essential to building the business. 

COVID-19 will force Australian retailers to reconsider their online operations, and whether they meet consumer demand and expectations, and are safe and secure from a payments standpoint.


Website:  www.mastercard.com

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