New Digital Content Experience in Qantas Domestic Lounges as Part of Entertainment Refresh

Qantas, together with oOh! Media, has launched 'QView', a new interactive digital content experience in Qantas Clubs and Lounges across Australia.

This change is the first part of a major refresh of the entertainment Qantas offers customers, both on the ground and in the air.

QView delivers relevant news, sport, weather and bespoke content across a digital screen network, through world-leading technology, including real-time boarding notifications to customers' own devices using the complimentary Wi-Fi in the lounge.

The viewing selections across customers' personal devices will shape the content displayed on the digital screens in each individual lounge, reflecting the preferences and trends of customers at any given time.

Qantas Group Executive Manager Brand, Marketing and Corporate Affairs Olivia Wirth said the airline was excited to provide customers with a smarter and more tailored digital content experience.

“We know our customers are turning to their mobile devices to access their latest news and sport content. By integrating this with personalised flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place,” Mrs Wirth said.

oOh! Media CEO, Brendon Cook, said oOh! is leading the world in developing what the company terms a 360 degree signage and content solution.

“We have developed a unique end-to-end solution that takes tailored content and distributes it not only to digital signs but to multiple tablet and mobile phone devices. We have invested millions to deliver this world-first, digital service that engages the premium audience of the millions of Qantas passengers who use the lounges each year," Mr Cook said.

Mrs Wirth said new technology and a focus on improving people's travel experience will drive a series of improvements to Qantas' entertainment offering, to be gradually rolled out over the next few months.

“From early August customers will notice a big increase in the amount of content we offer on board, including almost doubling the number of new-release blockbusters and more virtual box sets of popular TV series.”

The 100 hours of additional content will be available on most Qantas International and Domestic flights including:

• 77 hours more movie content (including 28 new Oscar Classics)
• 20 hours more TV content
• Almost doubling the number of new Hollywood releases from six to 10 per month