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Thursday, 14 August 2025

Hue in Harmony: Heritage Meets Green Tourism in Vietnam’s Cultural Capital

Hue
A City Embracing Its Roots and Future

In the heart of central Vietnam, the historic city of Hue is emerging as a model destination for travellers seeking meaningful, environmentally conscious experiences. Already renowned for its imperial heritage and timeless charm, Hue is now drawing increasing attention for its commitment to green tourism, blending cultural preservation with sustainability.

In the first half of 2025, Hue welcomed an estimated 1.22 million visitors to its accommodation establishments—marking a 26 percent rise compared to the same period in 2024. With over 1.04 million overnight stays and a robust increase in both domestic and international arrivals, Hue’s forward-thinking approach is clearly resonating with travellers.

Events, Elegance and Cultural Highlights

Hue has played a key role in hosting major events under the banner of Visit Vietnam Year – Hue 2025, attracting guests with vibrant programmes like the Hue Festival, the final round of Miss Vietnam 2025, and a host of street art and music showcases. Special themed experiences such as “Hue – Culinary Capital” and the high-energy Mega Booming concert have added diversity and excitement to the city’s cultural calendar.

These events not only highlight Hue’s rich historical identity but also position it as a dynamic, evolving destination that speaks to today’s traveller.

Cycling to Heritage: Slow Travel with Purpose

A cornerstone of Hue’s green tourism vision is the promotion of slow and sustainable travel. Cycling tours are a popular way to explore lesser-known gems like Phuoc Tich ancient village, where centuries-old wooden houses stand amidst rice fields and riverbanks. Visitors can also discover the serene beauty of Kim Long and Thuy Bieu villages, home to traditional garden houses and local crafts.

Other eco-friendly journeys include visits to Thanh Toan tiled bridge, tours of fishing villages around the Tam Giang – Cau Hai lagoon, and boat rides on the Huong River—all designed to immerse visitors in nature, culture, and community life.

Hands-On Experiences in Hue’s Living Culture

Hue’s green tourism offerings go beyond sightseeing. Travellers are invited to participate in gardening, cooking traditional dishes, and joining immersive experiences such as the “Net Zero Day in Hue” tour. These interactive programs connect visitors with local residents and heritage in meaningful ways, all while promoting sustainability and environmental awareness.

The city is also taking steps to reduce its carbon footprint through renewable energy, the promotion of electric vehicles and cyclos, and increased use of public bicycles and pedestrian zones around major attractions.

Digital Integration for a Greener Tomorrow

Technology is playing a growing role in Hue’s tourism strategy. The use of digital platforms, electronic tickets, and AR/VR experiences is helping reduce waste and streamline visitor access. Whether booking a boat tour or navigating a heritage site with augmented reality, travellers can enjoy a modern, eco-friendly experience while engaging deeply with the city’s cultural stories.

Hue’s Identity as a “Bicycle City” Grows Stronger

With dedicated cycling routes, eco-tour initiatives, and an expanding network of public bicycles, Hue is redefining urban tourism in Vietnam. Its transformation into a “bicycle city” is more than just a branding effort—it’s a reflection of a deeper shift towards conscious travel, community empowerment, and cultural continuity.

Hue today is not only the land of emperors and ancient palaces, but also a living landscape where heritage and sustainability ride hand in hand.

For more information on visiting Hue and experiencing its green tourism initiatives, visit:
Hue Tourism Department: https://hue.gov.vn/en-us/Home/Tourism

Vietnam National Administration of Tourism

For more information about Mekong tourism and regional updates, visit:
Mekong Tourism Coordinating Office
Website: www.mekongtourism.org
Email: info@mekongtourism-mtco.org

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