Canada has taken centre stage in the most recent season of Bravo's Top Chef: Destination Canada, captivating food lovers around the world with a delicious journey across the country’s vibrant and diverse culinary landscape. Each episode transported audiences to a different Canadian region, introducing them to the chefs, ingredients, and traditions that shape the nation’s food identity.
From the Pacific seafood of British Columbia to the bold Acadian flavours of the East Coast, the series highlighted more than what’s on the plate—it showcased the people, places, and culture that make Canadian cuisine so distinctive.
A Spotlight on Authentic Taste and Local Stories
The partnership between Top Chef and Destination Canada was about more than entertainment. It was a strategic showcase of Canada’s culinary tourism potential. The series not only featured high-level competition, but also painted a rich portrait of Canadian communities and their food stories.Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer at Destination Canada, called the season a proud moment for the country, noting that it offered international viewers a fresh perspective. Her hope was that the show would spark curiosity—and appetite—for travellers to come and experience Canada for themselves.
Rooted in Canada: A Culinary Campaign with Depth
To complement the series, Destination Canada teamed up with Team Canada partners to launch a national culinary marketing initiative centered around the RootedinCanada.com content hub. This immersive online platform invites travellers to dive deeper into the regions and recipes that define Canadian cuisine.The campaign positions food as a gateway to understanding the land and the people, offering insights into how climate, geography, and heritage influence what ends up on the table. From Indigenous culinary traditions to modern fusion restaurants, the story of Canadian food is as varied as its landscape.
Inviting the World to Taste Canada
This season of Top Chef has not only elevated Canada’s profile as a culinary destination but has also reinforced its reputation for authenticity, innovation, and warmth. By connecting food to place, and chefs to culture, it offered a compelling invitation to global travellers: come for the views, stay for the flavour.To learn more about the campaign or explore Canada’s regional food stories, visit:
www.rootedincanada.com
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