Initially launching in Australia and New Zealand, Discover Beyond is a brand new digital travel service that draws on the editorial inspiration of BBC Travel and the industry expertise of TRAVLR-powered technology to bring audiences curated travel packages focused around culture, food, discovery and adventure. Travellers will be given exclusive access to curated itineraries that are directly inspired by BBC Travel Journeys, bringing beautiful stories to life and transporting them to the heart and soul of a destination. Designed for knowledge seekers and the culturally curious, these BBC Travel Journeys-inspired itineraries allow travellers to connect deeply with other cultures and engage with the world through new and inspiring perspectives.
With domestic travel across Australia and New Zealand opening up, travellers are thinking about not only where their next adventures will take them but how they can experience travel in a responsible way. BBC Travel and TRAVLR have gone the extra mile to ensure Discover Beyond provides for those who have a passion to truly understand and appreciate the communities, culinary marvels, natural wonders and storied histories of the places they visit and experience.
BBC Travel Journeys-inspired itineraries are small-group, expert-led tours that bring adventure and exclusive access to independent travellers, groups of like-minded friends and extended families, all characterised by their shared desire to be immersed in new experiences and opportunities in some of the most breathtaking landscapes, far-flung locations and fascinating cultures on Earth.
Launching on 26th October, Discover Beyond will present a number of itineraries directly inspired by BBC Travel Journeys including the legendary Hike Through the Bay of Fires in Tasmania, showcasing a magical landscape of crystal-clear waters, pure white sandy beaches and vivid orange granite boulders - an indigenous-guided experience combining wild inland bush, pristine shores with fascinating Aboriginal history and heritage.
Ellie Cobb, BBC Travel, says: “We are thrilled to be launching Discover Beyond with TRAVLR at a time when the world is re-opening to the wonders of travel and consumers are starting to think about and book their next adventures. BBC Travel maintains a strong editorial focus on the increasingly popular idea of immersing yourself in a cultural experience and so it is a natural next step for us to bring these stories to life for people with specially curated itineraries.”
Simon te Hennepe, Founder and CEO, TRAVLR says: “This is an exciting partnership with BBC Global News to establish the Discover Beyond platform, which connects its audiences to unique experiences that can only be imagined. This is at the heart of what TRAVLR offers. For travellers, the inspiration of BBC Travel now becomes a reality, paving the future of truly immersive travel adventures.”
BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features, including BBC Worklife, BBC Culture, BBC Future, BBC Travel and BBC Reel, for PCs, tablets and mobile devices to more than 139 million unique browsers each month. BBC World News television is available in more than 200 countries and territories worldwide, and over 450 million households and 3 million hotel rooms. The channel is also available on over 180 cruise ships, 53 airlines, including 13 distributing the channel live inflight.
About BBC Travel
BBC Travel tells awe-inspiring, immersive travel stories to curious, passionate readers who want to learn about the world as much as they want to travel there. The site is fuelled by new, unexpected and emotionally engaging stories from a global community of editors, writers, photographers and video journalists who provide a trusted perspective on the world of travel, attracting over 2.7million UBs and 5.1million page views every month.
About TRAVLR
TRAVLR is a world-first technology provider that consolidates the global travel industry into one seamless platform via its unique ‘Travel as a Service’ model.
The company licences its full-service travel platform to the world’s leading media companies, enabling their audiences to discover, plan and book curated, once-in-a-lifetime travel experiences.
In turn, media companies are able to retain audiences within their ecosystem for longer, optimising for conversion by providing customers a seamless path from content through to real world experience.
This unique ‘win-win-win model’ benefits all key stakeholders including consumers, media companies and the travel industry, who have traditionally experienced a fragmented travel booking journey across multiple platforms and providers.
TRAVLR was founded in 2017 by Bali Bible founders Simon & Lani te Hennepe and has strategically located offices in Melbourne, Sydney, Auckland and Denpasar.
The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au
https://theholidayandtravelmagazine.blogspot.com.au
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